Lead Designer, Graphic & Prints - HOKA Apparel

Deckers Brands•Portland, OR

6d•$108,700 - $146,700•Hybrid

About The Position

As the Lead Designer, Graphics (Apparel and Accessories) at HOKA, you’ll be at the forefront of redefining apparel through bold, disruptive design. You’ll accelerate the apparel refresh engine, deliver newness and speed to market, and drive growth across all categories. Sitting at the intersection of design, product, and merchandising, you’ll elevate graphics as a tool for storytelling, product differentiation, and consumer impact. Your strong point of view and ability to translate insights into meaningful solutions will drive clarity and momentum from concept through final product.

Requirements

Degree in graphic design, product design, or related field
4–8 years of experience in apparel graphic design, with a focus on men’s and women’s performance product
Advanced understanding of graphic and allover print process, application, and technique
Strong knowledge of apparel construction, materials, and product process
Strong understanding of color, palette usage, and application
Ability to translate trends and consumer insights into product-relevant graphic strategies
Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid
Familiarity with generative AI platforms such as Midjourney or Vizcom
Strong communication and collaboration skills
Portfolio demonstrating graphic and print direction, trend, and product execution

Responsibilities

Lead graphics and allover print design execution on category priority projects
Develop graphics and allover print solutions across apparel and accessories
Work against seasonal project briefs and franchise concepts, supporting new creation, refresh, and optioning strategies
Manage multiple creation calendars across inline, collaborations, SMU projects, and own the graphic and allover print schematic handoff process
Collaborate with direct team leadership and cross-functional partners to build seasonal toolboxes and application strategies aligned to creative direction
Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories
Support seasonal design strategy and contribute to category-level direction
Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product point of view
Explore unbriefed opportunities that push HOKA expression and innovation