Lead Designer, Brand Concepts Global - Converse

Nike • Boston, MA

2d

About The Position

The Converse Global Concepts team exists as the connective tissue between innovation, design, brand storytelling, and marketplace experiences. Brand Concepts is the anchor point for our products, stories, experiences, and moments—built to inspire Creators and embrace subcultures. We ensure Converse’s long-term vision is expressed through compelling narratives, world building, and deeply grounded cultural fluency. Working upstream, we translate emerging cultural signals, creator insights, and consumer behaviors into visionary product direction, brand stories, and environmental concepts—with the end consumer experience in mind. Our team spans a broad range of creative capabilities across brand touchpoints and anchors upstream creative strategy to drive aligned, end-to-end excellence across product creation, merchandising, brand creative, and retail.

Requirements

• Bachelor’s degree in communications design, architecture, industrial design, environmental design, graphic design, or related field or equivalent combination of education and experience.
• 7 + years of progressive, technically sophisticated design experience in experiential, environmental, industrial design, or brand creative—with demonstrated impact elevating brand excellence.
• A well-curated portfolio showcasing a strong methodology across research, inspiration, development, process, and final execution.
• Ability to show concepts through 3D modeling and rendering; proficiency in SketchUp, Rhino, Cinema 4D, Blender, or similar.
• High proficiency in 2D design + presentation tools (Keynote, Adobe Creative Suite, Miro, Figma).
• Expert craft with materials palettes and environmental toolkits.
• Experience presenting large creative projects to internal and external leadership teams.
• Strong narrative development and communication skills; ability to present to leadership and external partners using creative presentation styles that win alignment and investment.
• Proven ability to work independently and across small/large groups on complex projects in a fast-evolving environment.
• Positive, inclusive, team-first mindset—embracing diverse points of view while fostering an environment of belonging.

Nice To Haves

• Experience with product + prop styling and translating consumer styling into concept work.
• Experience creating 3D environments and art; willingness to prototype and build tangible expressions of ideas.
• Demonstrated success leading agencies/external creatives in service of a broader brand vision.

Responsibilities

• Drive creative solutions to large-scale Brand Vision and Experiences—turning cultural insight into future-facing concept direction across products, storytelling, and experiences.
• Translating cultural signals and consumer/creator insights into concept narratives and future visions.
• Building and visualizing “brand worlds” across product, graphics, storytelling, and experiences.
• Developing concept explorations across 2D (decks, narratives, graphic systems) and 3D (spaces, environments, objects).
• Creating high-craft presentations that articulate intent, tell a compelling story, and drive cross-functional alignment.
• Collaborating with internal teams to ensure concepts are feasible, on-brief, and on-time.
• Leading and partnering with agencies/external creatives to expand capability and scale creative output.
• Prototyping and building models/environments to create excitement and clarity around future ideas.
• Presenting Brand Concepts and Creative Vision to Senior Leadership.

Benefits

• Information about benefits can be found here.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior