Lead CRM Management - Hybrid

Neolytix

6d•Hybrid

About The Position

The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. You’ll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams. This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.
Ability to perform competitor and market analyses to inform campaign strategies.
Strong organizational and time-management skills with attention to detail.

Nice To Haves

Knowledge of other martech or CRM tools (HubSpot, Salesforce etc.).
Familiarity with ABM platforms or intent-data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.).
Certifications in HubSpot or other marketing automation platforms are a plus.

Responsibilities

Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.
Collaborate with content and design teams to create compelling content that resonates with target personas.
Monitor and optimize campaign performance to increase conversion rates and improve ROI.
Identify and segment high-value accounts in collaboration with sales leadership.
Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.
Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.
Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).
Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.
Make strategic recommendations based on data to optimize spend, focus, and targeting.
Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.
Translate research findings into actionable strategies for customer segmentation and targeting.
Stay current on industry trends, marketing technology advancements, and competitor campaigns.
Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.
Partner with product marketing to refine positioning, messaging, and product differentiators.
Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.
Manage allocated marketing budgets for campaigns; optimize spend across channels.
Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.
Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.
Document best practices and standard operating procedures for future scalability.