Lead, Community & Social

Viral Nation Inc.•Toronto, ON

2d•CA$85,000 - CA$100,000

About The Position

Viral Nation is seeking an engaging, self-starting Lead, Community & Social to join their growing Community Management department. This role involves working alongside a team of Community and Social Managers, establishing processes, and collaborating with cross-functional teams and external clients. The ideal candidate will have a strong community management and strategic background, a passion for fast-paced, ever-evolving environments, and stay on top of the latest trends and emerging social platforms.

Requirements

Minimum of five (5) years of professional experience with Instagram, Facebook,TikTok, YouTube, Twitter, LinkedIn, etc.
Proficiency with social media management and analytical tools (Sprout Social, Hootsuite, Sprinklr, etc.)
Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience.
Must have professionally managed Social Media for brands
Experience growing brands on social media through strategic community management

Responsibilities

Work cross functionally with the Content and Creative team to develop community management strategies and creative ideation for Viral Nation’s top tier brands
Supervise dedicated Community Managers and assist with planning of daily posts, monitoring analytics, and maintaining accounts on key social media channels (Facebook, Instagram, Twitter, TikTok, YouTube, etc.)
Act as a strategic community manager, taking lead on top priority accounts and mentor to colleagues across the social & community management team
Oversee the development and management of content calendars for dedicated accounts and provide recommendations to enhance content, copy and identify agile moments
Assist in development of Community Management Playbooks for new and current clients, outlining best practices for proactive & reactive community management as well as crisis comms
Provide guidance and direction to Community Management team on innovative tactics to build community and engagement through best practices on social platforms
Present analytics feedback and insights gained from social media marketing to help evolve strategies in a timely fashion
Work in collaboration with the Content, Creative and Accounts divisions to ensure processes and protocols are followed and enhanced
Act as the Social Media expert at Viral Nation, keeping the team up-to-date with changes in the ecosystem, current best practices and trends