Global Social, Influencer and Community Lead

Sonos•New York, NY

2d•Onsite

About The Position

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. This role is located on-site at one of our offices This position is office-based, meaning regular in-person collaboration or use of office equipment is essential to maximize effectiveness for this team and/or position. Qualified applicants must live within commuting distance of New York and should expect to be in office a minimum of 4 days per week. Role Summary Reporting to the Head of Communications, you will lead the Social, Influencer and Community function at Sonos, responsible for growing the brand through creator relationships, community cultivation, and a consistent, compelling owned social presence. This role sits within the Communications team at Sonos, which also encompasses Global PR and Corporate Communications. You are responsible for developing a cohesive social strategy across influencer, community, and owned channels that delivers against business and marketing objectives, building programs that keep Sonos present, authentic, and resonant in the spaces its audience actually lives. Strategies should set clear global direction while allowing for cultural and regional relevance. Development and execution of these strategies will require close collaboration with Brand Strategy, Brand Creative, Brand Marketing, PR, Commercial Marketing and regional marketing teams, and you will be an active voice in shaping the strategies, ideas, and narratives that define how Sonos shows up. You will have the opportunity to partner with the Head of Communications in building this function from the ground up. This includes vision-setting, shaping processes, establishing a measurement philosophy that connects channel performance to real business outcomes, and assessing the tools, platforms, and agency partners the function needs to run well. You will also define the lanes and shared responsibilities that determine how Social, Influencer and Community sits across Communications, Brand Marketing, and commercial partners, and shape how this function operates within the Communications team, the broader Marketing org, and across the business. Your success will be measured by the quality of the creator and community relationships you build, the resonance of the stories you tell, and the degree to which Sonos becomes a brand people actively choose to talk about.

Requirements

Minimum of 7–10 years of experience in social media, influencer marketing, community management, or a combination thereof
Proven experience building influencer programs across multiple tiers and categories
Strong background in owned social strategy for consumer brands
Demonstrated ability to manage and develop direct reports
Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks
Experience designing frameworks for global social programs with regional and cultural adaptation
Familiarity with social media management platforms and influencer management tools
Comfortable contributing at all levels on a lean team with high standards
Proficiency in social media analytics and performance measurement platforms, with the ability to track, interpret, and report on program performance
Familiarity with AI tools and how to apply them in a modern social and influencer workflow, for research, content planning, analysis, and operational efficiency
Bachelor’s degree or equivalent experience

Nice To Haves

An engaged, creator-first leader who understands what builds genuine community and knows the difference between an audience and one that’s actually paying attention
A strategic communicator with a proven track record in influencer marketing, community management, and owned social programs that ladder into larger brand and marketing strategies
Deeply familiar with the influencer landscape across tiers (nano to macro) and categories, with experience co-building programs that feel authentic rather than transactional
A strong writer with an instinct for platform-native content and what it means for a brand to have a genuine point of view online
Skilled at designing global social and influencer frameworks that allow for cultural and regional adaptation without losing brand consistency
Comfortable operating in ambiguity. You make decisions and move work forward when direction isn’t fully defined, and you know when to pause, align, and course-correct before going too far
Can plan, lead, and activate programs that hold together globally and translate locally
Organized and data-informed. You use performance data to make decisions and can translate insights into action
Genuinely passionate about music, audio, or consumer culture. You know what Sonos is building and why it matters
Willing to travel when required

Responsibilities

Shape and Implement Influencer, Community and Owned Social Strategies: Develop and own the annual vision across all three workstreams, including global strategies, program frameworks, and the playbooks that define how Sonos grows its presence through connection, creator relationships, and owned channels.
Build the Global Influencer Program: Define the global influencer strategy and the frameworks, playbooks, and templates that brief regional teams to execute locally. Identify the right approach across tiers and categories, ensure programs feel authentic rather than transactional, and build in room for regions to develop their own programs when local relevance calls for it.
Own the Community Strategy: Define the global community strategy and create the frameworks regional teams use to activate it locally. Build engagement on Sonos' owned channels and identify niche communities beyond them where the right partnerships can put the brand story in front of the right people, while leaving space for regions to pursue locally relevant community moments.
Set the Owned Social Vision: Lead and execute Sonos' owned social presence, from strategy to day-to-day output. Work closely with Brand Strategy to ensure the channel reflects the brand's long-term vision, partner with Brand Creative for brand assets, and coordinate with regional teams for influencer content that keeps the feed active and locally relevant.
Influence the Narrative Upstream: Work with Marketing peers early in the planning process, bringing audience insight and channel intelligence to the brief before direction is set.
Cross-Functional Collaboration: Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate influencer, community, and owned social into broader campaigns, product launches, and earned media moments. Coordinate with CX on owned channel strategy and cross-functional measurement reporting.
Performance Measurement and Reporting: Establish KPIs and report regularly on influencer, community, and owned social performance and its impact on business and marketing goals.
Budget, Agency and Platform Management: Manage agency relationships, social media management platforms, and the function’s budget, ensuring efficient use of resources and clear accountability for outcomes.
Stay Culturally Current: Monitor trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities and moments worth acting on before they become obvious.

Benefits

Medical, Dental, and Vision Insurance
A 401(k) plan with company matching and immediate vesting
An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits to support your holistic well-being
A generous employee discount program & Sonos Radio HD - on us!