Lead Commercialization
About The Position
This role leads content strategy, seller education, and enablement for the Ecosystem Partner Solutions organization. Working closely with MGO, GTM, product, and sales activation teams, the role develops and delivers internal and external content, partner collateral, webinars, and training resources that drive partner engagement, seller readiness, and demand generation. The position also owns the feedback loop across customers, partners, and sellers to continuously improve content effectiveness and measure enablement impact. Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.
Requirements
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Responsibilities
- Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
- Performance and Strategy: Continuously monitor and optimize content performance and adoption across channels. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
- Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
- Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
- Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
