Lead Commercialization

AT&T•Dallas, TX

1d•Onsite

About The Position

This position drives the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization. The role is for an experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. This individual leads significant projects with strategic autonomy, influencing executive decisions, mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Requirements

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Responsibilities

Own end-to-end lead and opportunity progression from sales-accepted through close, driving disciplined follow-up and predictable pipeline conversion.
Monitor funnel health (conversion, cycle time, stage aging) and lead corrective actions across process, enablement, and operating rhythm.
Set and enforce operating standards (speed-to-lead and response SLAs, CRM data quality, escalation paths) to ensure an accurate system of record and consistent seller/partner execution.
Own lead routing and distribution strategy to align demand with territory, skills, and capacity; continuously tune rules to improve acceptance and conversion.
Design and manage automation/AI-enabled workflows for lead qualification and next-best-action recommendations, with clear guardrails, human review where needed, and compliance-aligned controls.
Lead cross-functional deal acceleration for priority and at-risk opportunities (structured deal reviews/win rooms), removing friction and managing escalations.
Equip sellers and partners with role- and segment-relevant playbooks, collateral, and performance insights to improve productivity and close rates.
Run a closed-loop improvement cycle on lead quality, scoring, enrichment, and routing—partnering with Sales, Marketing, Analytics, and Operations to refine targeting and execution.
Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone