Lead Campaign Strategist

Oracle•United States,

8d•$126,200 - $264,100

About The Position

Oracle is seeking a highly intelligent, high-judgment, self-motivated Lead Campaign Strategist to join the Brand Experience team. This individual will partner with other writers, designers, marketers, product stakeholders, and business leaders to create captivating campaign concepts and communications that are strategic, engaging, and on brand. A successful candidate will have a T-shaped skillset that can scale wide, but also dive deep into a core strength in creative concepting and copywriting. They have a solid track record of delivering compelling, integrated campaign ideas across digital, print, video, OOH and audio advertising. They excel as a writer, editor, and creative partner, earning cross-discipline trust to produce customer-centric marketing concepts and copy across Oracle Tech products, Oracle Apps, NetSuite, and other areas of the business. They are able to influence at a high level and at the same time dig in to craft, refine, and drive the work. This is a multi-faceted role requiring the ability to distill often ambiguous requirements into clear, concise, differentiated messaging.

Requirements

Being able to quickly become a subject matter expert on a broad range of products, business priorities, audiences, and competitive issues, with excellent writing, reasoning, and creative judgment
The ability to develop big campaign ideas and write for creative executions across audiences, channels, and formats, including digital, print, video, audio, social, web, events, and sales enablement
Being both creative and strategic - using customer insights, business strategy, brand strategy, and performance data to develop a strong point of view that differentiates Oracle and informs creative direction
Comfort moving between high-level campaign platforms and hands-on routine copywork, bringing the same standards of clarity, craft, and brand consistency to both

Nice To Haves

A T-shaped skillset that can scale wide, but also dive deep into a core strength in creative concepting and copywriting.
Solid track record of delivering compelling, integrated campaign ideas across digital, print, video, OOH and audio advertising.
Excel as a writer, editor, and creative partner, earning cross-discipline trust to produce customer-centric marketing concepts and copy across Oracle Tech products, Oracle Apps, NetSuite, and other areas of the business.
Able to influence at a high level and at the same time dig in to craft, refine, and drive the work.
Ability to distill often ambiguous requirements into clear, concise, differentiated messaging.

Responsibilities

Create, define, and evolve advertising campaign concepts and messaging for all major Oracle product areas, the One Oracle brand, and key events such as Oracle AI World.
Concept and write across every aspect of Oracle's business, including Tech products, Apps, NetSuite, and cross-portfolio initiatives
Write compelling copy for digital, print, video, audio, social, out of home, event collateral, web, landing pages, email, and other campaign touchpoints
Partner closely with design leads, writers, business partners, product marketers, and program managers to develop creative content from brief through launch
Transform complex product, technical, and business information into simple, human, persuasive campaign ideas and customer-facing messages
Audit and ensure all touchpoints are on brand and consistent in terms of style, quality, tone of voice, and strategic intent across all channels
Work with Oracle stakeholders at all levels to drive awareness and support large-scale transformational programs, product launches, and brand initiatives
Demonstrate strong copywriting and editing skills, including rewriting, optimizing, and editing content from subject matter experts
Collaborate with writers and creative partners across Oracle to guide content strategy, campaign storytelling, and tone of voice
Present creative concepts and copy recommendations clearly, persuasively, and with sound strategic rationale