Lead, Business Intelligence
Royal Caribbean Cruises Ltd•Miami, FL
•Onsite
About The Position
The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Business Intelligence reporting to the Sr. Manager, Global Digital Implementation. The position is onsite and based in Miami, Florida. This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.
Requirements
- 5–8+ years of experience in web analytics implementation and digital data capture
- Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking
- Experience translating business requirements into technical tagging specifications
- Hands-on experience with QA methodologies, debugging tools, and validation processes
- Familiarity with CDPs, CRM integrations, and cross-channel data strategies
- Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript)
- Strong analytical, problem-solving, and communication skills
- Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar)
Nice To Haves
- Adobe Target
- Tealium
Responsibilities
- Lead the design, development, and deployment of analytics tagging solutions across digital platforms
- Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications
- Maintain and enhance the web data layer to support scalable tracking and integrations
- Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow
- Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity
- Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment
- Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation
- Drive tagging governance, documentation, and process improvements across teams
- Manage multiple analytics implementation projects, prioritizing work to meet business deadlines
- Provide clear documentation and stakeholder communication regarding implementations and updates
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
