Lead Business Analyst

Two Circles•Vancouver, BC

23h

About The Position

Two Circles is a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans best. They work with clients to help them understand and influence fan behavior across various aspects like spending, event attendance, channel response, and content consumption. Their platforms and services are utilized by over 900 clients globally, including major entities like the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. The company comprises nearly 1000 employees across 14 offices, serving a diverse range of sports and entertainment businesses worldwide. This role is for an experienced Business Analyst (Integrations) within the Audience Intelligence platform. This platform assists clients in unifying fan data, creating audiences and segments, generating insights, and activating campaigns. Integrations are critical to the platform's value, impacting data ingestion, reliability, and client outcomes. The Business Analyst will collaborate closely with Product and Engineering on integration initiatives, focusing on high-quality discovery, scoping, and requirements to enhance speed and maintain quality and scalability. Responsibilities include partnering with Product Managers, Engineers, and Delivery partners to translate ambiguous client requests into clear use cases, well-scoped integrations, and build-ready documentation. The role also involves evolving the integration framework, templates, and runbooks for greater repeatability and reduced reliance on individual expertise.

Requirements

Significant experience as a Business Analyst working closely with Product and Engineering teams.
Previous experience leading or mentoring Business Analysts, with a passion for developing people and improving team capability.
Comfortable working within API- and data-driven environments (coding experience isn't required, but you understand technical concepts and constraints).
Excellent discovery and stakeholder management skills, with the ability to turn ambiguity into clear, structured requirements.
Strong written communication skills with experience producing documentation that engineers and stakeholders trust.
Confident facilitating workshops and influencing technical and business stakeholders at all levels.
Passionate about improving processes, standards and ways of working across teams.

Nice To Haves

Experience with data platforms, CDPs, CRM, or analytics tooling.
Experience working with third party vendors in the sports industry and their data (ticketing, food and beverage, merchandise, etc).
Exposure to integration-heavy products or ecosystems.
Familiarity with client-facing discovery workshops.

Responsibilities

Lead discovery activities for new integrations and significant platform enhancements.
Partner with Product Managers, Engineering Leads and Architects to define scalable integration solutions.
Review vendor documentation to understand API architectures, authentication and authorization mechanisms, rate limits, pagination and performance considerations, incremental versus full data synchronization, and data structures, transformation requirements and modeling considerations.
Lead technical discovery sessions with third-party vendors and clients, preparing structured questions to validate assumptions and identify delivery risks.
Provide guidance to other Business Analysts on discovery approaches for complex integrations.
Partner with Product, GTM teams and clients to define clear business outcomes before technical implementation begins.
Translate business objectives into high-quality functional requirements and user stories that Engineering teams can confidently deliver against.
Drive consistency in how use cases are documented across the team.
Facilitate workshops with both technical and non-technical stakeholders to gain alignment on scope and priorities.
Write clear, structured product requirements documents that include defined use cases and assumptions, in-scope vs out-of-scope functionality, data entities, fields, and relationships, and known limitations and risks.
Ensure documentation quality is consistent and usable, working with Product and Engineering to iterate where needed.
Lead analysis activities for API migrations, authentication changes, platform modernization, and reliability and scalability improvements.
Work closely with Product, Engineering and Delivery teams to minimize disruption to clients during change.
Identify opportunities to simplify integration delivery through standardization and reusable approaches.
Contribute to the development of an integration scoping runbook, intake templates and discovery checklists, and example “gold standard” PRDs.
Support the introduction of integration complexity tiers to help set expectations on scope, timelines, and effort.
Share learnings and patterns to help other BAs and PMs improve integration discovery and scoping.
Provide day-to-day leadership and mentoring to a small team of Business Analysts, supporting their professional development and technical capability.
Foster a collaborative, high-performing team culture built around knowledge sharing and continuous learning.
Act as the escalation point for complex discovery activities and help remove blockers across the team.