Lead BI Manager

Launch Potato•Dallas, OK

5h•Remote

About The Position

Launch Potato is seeking a Lead BI Manager to own the reporting infrastructure that powers decision-making across their Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a clear growth path into becoming a proactive analytical partner who helps the team anticipate future needs. The successful candidate will be embedded with the business from day one, collaborating closely with Yield, Paid Media, and Account Management teams. The focus is on uncovering meaningful trends, conducting retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenging the team with novel insights. This is not a role for someone who wants to simply build dashboards and hand them off, but rather for an individual who is deeply invested in ensuring their work is used, understood, and acted upon.

Requirements

Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
Expert SQL skills.
Comfortable with unstructured complex data: Extracts accurate insights from raw, unstructured data without relying on clean models.
Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate.
Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session.
Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts.
Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder.
Owned reporting end-to-end, from pipeline to dashboard.
Worked with messy, complex, third-party data.
Partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

Responsibilities

Own the reporting infrastructure that powers decision-making across assigned verticals.
Partner closely with Yield, Paid Media, and Account Management teams.
Uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Challenge the team with insights they aren't currently seeing.
Audit existing reporting to identify discrepancies, redundancies, and inconsistencies.
Develop a roadmap to standardize reporting across verticals.
Articulate how assigned verticals make money and identify key performance levers.
Execute on ad hoc requests with accuracy and business context.
Make changes to LookML structure with full awareness of downstream impacts.
Build trusted data sources to improve the efficiency of data consumption.
Build trust with the business team through education and best practices.
Enable confident self-service analytics.
Deliver proactive retrospective analyses.
Develop a strong understanding of the full funnel metrics that support each team.
Serve as the trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard.
Recommend action based on findings, not just report findings.