Lead BI Manager

Launch Potato•Austin, TX

1d•$120,000 - $150,000•Remote

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Requirements

Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
Owned reporting end-to-end, from pipeline to dashboard.
Worked with messy, complex, third-party data.
Partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

Responsibilities

Own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
Partner closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing.
Audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards.
Develop a roadmap to standardize reporting across your verticals.
Articulate how assigned verticals make money and what the key performance levers are.
Improve dashboard standardization while executing on ad hoc requests with accuracy and business context.
Make changes to LookML structure with full awareness of downstream impacts.
Build relationships with Yield, Paid Media, and Account Management teams.
Educate business teams and implement best practices to enable confident self-service analytics.
Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Understand the full funnel metrics that support each team.
Act as a trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard.
Recommend action, not just report findings.