Lead BI Manager

LP Careers Page

7d•Remote

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Requirements

Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
Owned reporting end-to-end, from pipeline to dashboard.
Worked with messy, complex, third-party data.
Partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

Responsibilities

Own the reporting infrastructure that powers decision-making across verticals.
Partner closely with Yield, Paid Media, and Account Management teams.
Uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Challenge the team with insights they aren't currently seeing.
Audit existing reporting to identify discrepancies, redundancies, and inconsistencies.
Develop a roadmap to standardize reporting across verticals.
Articulate how assigned verticals make money and what the key performance levers are.
Improve dashboard standardization while executing on ad hoc requests with accuracy and business context.
Develop trusted data sources to improve the efficiency of data consumption.
Make changes to LookML structure with full awareness of downstream impacts.
Build trust with the business team through education, best practices, and a standardized reporting suite.
Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Understand the full funnel metrics that support each team.
Act as a trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard.
Recommend action, not just report findings.