Lead BI Developer

Launch Potato•Chicago, KS

4d•Remote

About The Position

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Requirements

Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models.
Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate.
Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session.
Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts.
Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder.
Owned reporting end-to-end, from pipeline to dashboard.
Worked with messy, complex, third-party data.
Partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.
Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.
Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for.
Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

Responsibilities

Own the reporting infrastructure that powers decision-making across verticals.
Partner closely with Yield, Paid Media, and Account Management teams.
Uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Challenge the team with insights they aren't currently seeing.
Build, standardize, drive adoption, and leave teams more data-literate.
Connect data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session.
Architect complex models with full understanding of downstream impacts.
Ask questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder.
Audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies.
Develop a roadmap to standardize reporting across verticals.
Articulate how assigned verticals make money and what the key performance levers are.
Execute on ad hoc requests with accuracy and business context.
Make changes to LookML structure with full awareness of downstream impacts.
Build trust with the business team through education, best practices, and a standardized reporting suite.
Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
Understand the full funnel metrics that support each team.
Act as a trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard.
Recommend action, not just report findings.