Lead and Sales Support Coordinator

EDCO PRODUCTS INCORPORATED•Hopkins, MN

5d•$25 - $30•Hybrid

About The Position

EDCO’s Lead and Sales Support Coordinator serves as an important connection point between prospective customers and EDCO’s Sales team. The position provides a positive and professional first interaction with inbound leads generated through Marketing activities, completes timely follow-up, uses an established qualification process to understand customer needs, accurately documents information in the CRM, and routes qualified contacts to the appropriate Sales team member. The coordinator is responsible for lead response, qualification, documentation, and routing through the point of sales handoff. After the handoff, the assigned Sales team member owns opportunity development, estimating or quoting, and ongoing customer follow-up. Marketing Communications retains responsibility for lead-nurture strategy, campaign execution, and content development. This position is an excellent opportunity for someone who enjoys talking with people and is highly organized and detail-oriented.

Requirements

Minimum of 6 months-2 years of experience in a customer service, sales support, marketing support, inside sales, or related role
Able to pass pre-employment drug screen and background check
Strong computer skills (ability to learn CRM, Microsoft Office tools)
Customer service skills
Strong verbal communication skills and a high level of comfort speaking with prospective customers by phone throughout the workday
Friendly, professional, and customer-focused communication style
Strong attention to detail and commitment to accurate data entry
Strong organizational and time-management skills, including the ability to independently manage follow-up activities and deadlines

Nice To Haves

Coursework, certificate, associate or bachelor’s degree in communications, marketing, business, or related field
Previous experience communicating with customers by phone
Experience using a CRM or other customer data management system
Knowledge of building materials and/or the construction industry

Responsibilities

Respond to inbound leads from EDCO’s website, tradeshows, and other lead-generation activities
Contact prospective customers by phone and provide a friendly, professional, and helpful first interaction with EDCO
Follow an established qualification process to understand the prospect’s customer type, project needs, product interests, location, and readiness to engage with Sales
Answer basic questions about EDCO and its products using established resources and training
Accurately document conversations, customer information, and qualification details within EDCO’s CRM
Route qualified leads to the appropriate Business Development Manager according to established routing guidelines
Complete timely follow-up on inbound leads until qualification is complete or the lead is closed or routed; after handoff, the assigned Sales team member owns opportunity development and customer follow-up.
Share appropriate lead contact information with Marketing Communications to support ongoing email communications and future lead-nurture programs
Provide Marketing Communications with accurate lead-source, customer-interest, and frequently asked question data; Marketing Communications retains ownership of nurture strategy, campaign execution, and content development.
Work with the Marketing Manager to incorporate feedback, document process changes, and drive continuous improvement in consistency and quality of lead qualification
Maintain assigned customer, project, and sales-support data systems, including accurate data entry within systems
Support CRM data maintenance and help identify incomplete, inaccurate, or inconsistent information
Assist with processing sales support requests, such as promotional merchandise and custom-cut sample requests as assigned
Coordinate assigned administrative sales-support requests and route requests requiring product recommendations, technical guidance, estimating, quoting, or active opportunity management to the appropriate Sales or technical resource.
Identify recurring questions, data issues, or process challenges and communicate observations to the Marketing Manager
Track and report results for assigned lead activities, including response timeliness, contact and qualification status, routing accuracy, data completeness, and recurring lead themes, using measures established by the Marketing Manager.