Lead Analyst, Healthcare Marketing Analytics

dentsu

3d•Remote

About The Position

We are seeking a detail-oriented and technically strong Lead Analyst to support two complementary analytics engagements within Merkle's health vertical. This role spans campaign analytics and advanced measurement work, requiring both technical depth and the ability to translate complex data findings into clear, client-ready insights. The ideal candidate has a solid foundation in SQL and marketing data, strong data visualization instincts, and the communication skills to present findings confidently to client stakeholders. Equally important is the ability to manage multiple concurrent workstreams with structure and accountability. A background in healthcare, pharmaceutical, or life sciences analytics is strongly preferred, though candidates from other verticals with highly transferable skills will be considered.

Requirements

3–5 years of analytics experience in a marketing, media, or data-driven environment
Strong SQL skills and comfort working with large, complex datasets
Experience with digital media data and performance measurement across paid channels
Hands-on experience with Power BI and/or Tableau
Proven ability to build client-facing presentations that communicate complex findings clearly
Organized and deadline-driven, with comfort managing multiple workstreams simultaneously
Strong written and verbal communication skills

Nice To Haves

Background in healthcare, pharmaceutical, or life sciences analytics
Prior experience at a marketing analytics agency or consultancy
Familiarity with privacy-safe or clean room data environments
Python experience for analysis or automation workflows

Responsibilities

Support end-to-end campaign reporting across channels including email, digital media, CRM, and web
Build and maintain performance dashboards tied to meaningful KPIs
Ensure data accuracy and alignment with brand measurement frameworks
Contribute to post-campaign and quarterly performance readouts
Support data onboarding, validation, and troubleshooting across multiple data sources
Contribute to audience and measurement analyses, including media attribution and cross-channel studies
Develop QC frameworks to ensure data integrity across source types
Maintain well-documented analytical workflows that can be scaled across the team
Design and deliver polished dashboards and reports that make complex data accessible to non-technical audiences
Own the development of client-facing presentation materials that translate analytical outputs into clear, actionable narratives
Continuously improve reporting templates and visualization standards
Move beyond reporting to surface actionable insights tied to brand objectives
Synthesize inputs across workstreams into cohesive, decision-ready stories for internal and client audiences
Manage workload across two concurrent engagements, balancing competing deadlines with clear prioritization
Proactively surface blockers and dependencies to senior leads
Participate in client meetings and internal reviews, contributing findings and status updates clearly