Analyst, Marketing Analytics

Hertz•Atlanta, GA

20h

About The Position

Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Marketing Analytics Analyst. The successful candidate will sit at the intersection of marketing, data, and business strategy, translating complex data into clear, actionable insights that drive measurable growth. A Day in the Life: Reporting to the Director, Growth Marketing, this role will own marketing channel analytics, customer analytics, and performance reporting, while partnering closely with our media agency to support Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing. The ideal candidate combines hands-on analytical rigor with strategic thinking and thrives in a fast-paced, performance-driven environment where marketing accountability and ROI are paramount.

Requirements

2-4+ years in marketing or growth analytics
Experience with paid media and digital marketing analytics
Experience with MMM, MTA, or incrementality testing
Experience working with media or analytics agencies
Advanced SQL and Excel
Experience with Tableau, Looker, or similar tools
Familiarity with marketing platforms (Google Ads, Meta)
Understanding of attribution, experimentation, and forecasting
Strong analytical and problem-solving skills
Ability to connect data to business outcomes
Strong communication and stakeholder influence
Detail-oriented with a bias for action
Collaborative cross-functional mindset

Nice To Haves

Experience in eCommerce, automotive, or consumer businesses preferred

Responsibilities

Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)
Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales
In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization
Identify opportunities to improve channel mix, targeting, and budget allocation
Partner with media agency to evaluate geographic performance and scaling opportunities
Analyze customer behavior across the funnel from acquisition through repeat purchase
In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels
Identify drivers of prospect growth and conversion
Provide some support for personalization and CRM strategies with data-driven insights
Partner with data teams to enhance customer data models and audience strategies
Serve as internal lead supporting MMM and MTA with agency partners
Translate business questions into analytical frameworks
Interpret outputs to inform budget allocation and channel contribution
Support incrementality testing and experiment design
Ensure insights are operationalized into marketing decisions
Translate data into clear business narratives and recommendations
Develop executive-ready reporting on performance vs targets
Highlight key drivers of growth and optimization opportunities
Support budget planning and forecasting with data insights
Partner with Hertz Data and MarTech teams to ensure reliable data pipelines
Standardize KPIs and measurement frameworks
Drive adoption of analytics tools and reporting automation