Sr. Analyst, Sales & Marketing Analytics

Thomas James Homes • Aliso Viejo, CA

1d • Hybrid

About The Position

TJH runs a full-funnel sales and marketing operation across five regions, multiple product lines, and buying cycles that can span weeks or years. We have data -- in Salesforce, in GA4, in paid media platforms, in agency reports. What we do not have is someone who collects it reliably, connects it intelligently, and turns it into decisions. The Senior Analyst, Sales & Marketing Analytics will own that entire chain. This is not a reporting role. It is not a pure analysis role. It is both -- in equal measure. The right person is as comfortable interrogating a broken Salesforce pipeline as they are presenting a funnel narrative to the CSMO. Some of the infrastructure is in place. Much of it still needs to be built or made reliable. This person will do both -- and see that as the opportunity, not the obstacle.

Requirements

• 3 to 5 years in sales analytics, marketing analytics, or revenue operations -- with ownership of both data collection and analysis, not just one.
• Salesforce proficiency: pipeline architecture, stage reporting, funnel metrics, and data hygiene.
• GA4 fluency, including attribution, conversion tracking, and an honest understanding of where the data breaks down.
• Hands-on experience with at least one BI platform -- Looker, Tableau, or Power BI -- including dashboards built for non-technical audiences.
• Comfort working with messy, multi-source data: reconciling platforms against CRM records, building reliable reporting from imperfect inputs.
• Bachelor's degree required, preferably in analytics, business, economics, or a quantitative field.

Nice To Haves

• Real estate, homebuilding, or high-consideration consumer category experience

Responsibilities

• Data integrity across TJH's core systems -- Salesforce, GA4, paid media platforms, and agency reporting. Reliable, repeatable pulls. Known limitations documented. Bad data fixed before it poisons decisions.
• CPL, CPQL, and CAC reporting by channel, region, and product line -- built on verified data, not assumed inputs. Attribution models that account for TJH's long and variable buying cycle.
• Salesforce pipeline reporting: stage conversion, velocity by region and rep, forecast accuracy, and the gap between CRM data and field reality.
• Full-funnel analytics from first marketing touch to close -- stitched across sources that do not naturally talk to each other, with agreed definitions across marketing and sales.
• The weekly and monthly CSMO reporting package: clean, opinionated, built around decisions. Consistent format, reliable delivery, clear point of view every cycle.
• Executive dashboards in Looker, Tableau, or Power BI -- built for non-technical audiences who need self-serve access to the metrics that matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees