Lead Analyst-Digital Engagement Promotional Strategy

Lowe's Companies, Inc.•Mooresville, NC

2d•Onsite

About The Position

The Lead Analyst-Digital Engagement Promotional Strategy will develop, launch, and define site merchandising tactics toward defined objectives for events and strategic enterprise priorities across the digital ecosystem. This role will review campaign performance with the team to help prioritize and push insights and recommendations into action for future campaigns, while streamlining execution processes and identifying business requirements to improve the overall online customer experience. The Lead Analyst will serve as a mentor and coach for team members and be expected to develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.

Requirements

Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
6+ years of relevant experience in the retail industry
Experience analyzing data, drawing insights, and translating into business recommendations
Experience in online retail or omnichannel merchandising/marketing
Experience in merchandising, marketing, finance, or related field
Experience in customer insights, customer relationship management, or customer experience
Experience working on or with cross-functional teams
Experience with one or more data and analytics tools, such as Adobe Analytics, SQL, Power BI, or MicroStrategy

Responsibilities

Analyze and leverage performance data, customer behaviors, and competitive benchmarking to identify areas necessary to improve the do-it-yourself consumer site experience for events and strategic enterprise priorities.
Create and seamlessly deploy effective digital merchandising tactics that maximize site real estate in partnership with cross-functional teams.
Share digital project priorities and details with global teams in merchandising, brand marketing, pricing & promotions, digital production, and online to support a successful event, campaign, or promotion within Lowes.com.
Oversee the development of campaign and promotional dashboards and build moderate to complex reports using data analysis platforms and customer experience management tools to interpret and communicate performance.
Lead process improvement efforts within the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.
Review and analyze metrics from digital campaigns to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities.
Influence partner teams on improvements and/or traffic to site to drive increased engagement and conversion for digital campaigns.
Serve as a coach and development lead for less experienced team members.