Lead Analyst, Digital Analytics Business Intelligence - Comcast Business

Comcast•Philadelphia, PA

About The Position

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. Job Summary The Manager of Digital Analytics is responsible for driving the strategy, measurement, and performance optimization of Comcast Business’s digital ecosystem. This role translates complex behavioral, campaign, and customer data into actionable insights that directly impact revenue growth, customer experience, and marketing effectiveness. Operating at the intersection of marketing, digital product, and data, this role ensures that analytics is tightly aligned to business outcomes—connecting digital engagement, funnel performance, and customer experience to measurable impact.

Requirements

7-10 Years Relevant Work Experience
Actionable Insights
Adobe Analytics
Analytics Strategy
Business Insights
Customer Insights
Digital Analytics

Nice To Haves

Must be able to work nights and weekends, variable schedule(s) as necessary.

Responsibilities

Define and lead the digital analytics initiatives aligned to marketing, CX, and revenue growth objectives
Establish KPIs, measurement frameworks, and attribution approaches across web, campaigns, and digital journeys
Ensure consistency in metrics, taxonomy, and reporting standards across teams
Translate complex datasets into clear, actionable insights and executive-level narratives
Identify performance drivers across the funnel (traffic → engagement → conversion → retention)
Quantify business impact and develop recommendations to optimize marketing investment and digital experience
Analyze end-to-end customer journeys across digital and offline touchpoints
Identify friction points, drop-offs, and opportunities to improve conversion and customer experience
Partner with product and marketing teams to prioritize high-impact optimizations
Measure effectiveness of digital campaigns across channels (web, email, media, etc.)
Support attribution, segmentation, and audience performance analysis
Enable a unified view of campaign performance and marketing ROI
Oversee analytics tagging, tracking, and data collection strategies (e.g., Adobe Analytics, CDP, etc.)
Partner with engineering and product teams to ensure accurate instrumentation and data integrity
Drive best practices for data governance, QA, and reporting consistency
Deliver recurring reporting and performance updates to senior leadership
Build dashboards and scorecards that provide clear visibility into digital performance
Tell compelling data-driven stories that influence strategic decisions
Support A/B testing and experimentation strategies to improve digital performance
Leverage behavioral data, Voice of Customer insights, and analytics to inform test design and prioritization
Drive continuous optimization across the digital experience
Partner closely with Marketing, Product, CX, IT, and Finance teams
Serve as a strategic advisor on digital performance and measurement
Lead and mentor analysts, fostering a high-performing, insight-driven team culture
Present analytical findings through narrative-driven reports and visualizations to executives
Collaborate with IT and data science teams to enhance data warehousing and business intelligence platforms
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.