Lead Affiliate Manager

Launch Potato•Atlanta, GA

3d•$110,000 - $130,000•Remote

About The Position

Launch Potato is a discovery and conversion company that reaches millions of people monthly through its brands like FinanceBuzz, All About Cookies, and OnlyInYourState. The company's mission is to create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment. Launch Potato is profitable, bootstrapped, with a South Florida HQ and a remote-first team across 18 countries. This role is US remote and requires the candidate to reside in a state where the company is registered to do business. The position exists to grow the publisher book, which is expanding faster than the team can manage. The role involves owning accounts end-to-end, carrying a margin number from the start, and ramping up quickly. The accounts managed will be new ones that the candidate helps shape, rather than pre-established ones. The role spans multiple verticals including insurance, personal finance, and the wider partner network, offering an opportunity to broaden skills rather than specialize narrowly. The affiliate manager will represent Launch Potato's own offers, which are not commonly seen by publishers from other networks.

Requirements

Four or more years of experience managing publishers in affiliate marketing.
Direct publisher or partner management experience for an advertiser or a network.
Proven track record of owning a margin or revenue number, with the ability to detail its history and the changes made to achieve growth.
Experience in a regulated vertical such as insurance, credit, lending, health, or personal finance.
Ability to treat a 'no' as incomplete information and proactively solve compliance-related challenges.
Fluency with tracking platforms; comfortable in a performance platform and able to identify data discrepancies. Experience with Tune, IntegriShield, and Lashback is a plus.
Proactive optimization skills, including reading reporting, identifying scaling or optimization opportunities, and taking action.
Ability to manage risk and ensure diversification within the publisher book.
Reside in a state where Launch Potato is registered to do business.

Nice To Haves

Deep relationships specifically within the insurance vertical.
Experience in more than one regulated vertical.
Experience across both direct publisher relationships and network distribution.

Responsibilities

Own publishers end to end, including relationship management, identifying opportunities, scaling, and achieving results.
Manage and achieve a specific margin target for your book of business.
Maintain a diversified book of business to mitigate risk if a partner becomes inactive.
Proactively monitor partner traffic for compliance issues and address them directly with the partner.
Nurture and maintain strong relationships with partners, keeping them engaged and satisfied.
Share learnings and insights during weekly sessions and ad-hoc discussions to contribute to team improvement.
Carry a margin number from the start and ramp up quickly.
Grow and shape new publisher accounts.
Work across multiple verticals including insurance, personal finance, and the wider partner network.
Actively optimize and scale partner performance based on reporting and data analysis.
Address compliance issues by understanding the root cause and working with partners to reshape assets or make internal cases where appropriate.