Launch Strategist

Shown Media • New York, NY

1d • Onsite

About The Position

Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches. We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact. See our work: https://shownmedia.notion.site/launchportfolio

Requirements

• Proven experience creating viral content and campaigns
• Deep understanding of what drives virality on LinkedIn and X (Twitter)
• Track record of launches that achieved meaningful organic reach
• Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)
• Strategic operator who can own the full campaign—not just individual assets
• Fast-moving, adaptable, and comfortable operating in high-speed environments

Responsibilities

• Turn videos into events: Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments.
• Own launch strategy end-to-end: Develop and execute organic campaign strategies across LinkedIn and X.
• Lead execution and production flow: Manage the post-production pipeline to ensure content ships on time and at a high standard.
• Design viral loops: Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more.
• Analyze and optimize: Track performance, identify what’s working, and iterate quickly to maximize reach and engagement.
• Coordinate across teams: Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed