Launch Excellence Strategic Initiatives Director

Pfizer • New York City, NY

8d • Onsite

About The Position

The Launch Excellence Strategic Initiatives Director is a critical member of Pfizer’s Launch Excellence team within Global Commercial Strategy (GCS), reporting to the Launch Excellence Lead. The role drives strategic initiatives intended to accelerate and strengthen new product launches across the enterprise. Pfizer launches span Oncology, Specialty Care, and Primary Care, and the Launch Excellence team connects global strategy with U.S. and international execution to help ensure launches are strategically robust, operationally ready, appropriately resourced, and positioned for early uptake and sustained value.

The role owns and evolves Pfizer’s Enterprise Launch Approach (ELA), its governance, launch-related tools and guidance, and the use of insights and benchmarks to inform launch planning. It supports senior leadership reviews and launch stage gates, collaborates across GCS and other functions, and represents the commercial perspective in North Star, Pfizer’s enterprise-wide system and process for cross-functional launch teams. The position also helps build the Launch Excellence culture and agenda.

Requirements

• Bachelor’s degree.
• At least 8 years of marketing experience across multiple categories or industries.
• Strong subject matter expertise and hands-on experience in strategic marketing fundamentals, including OGSM, brand positioning, creative development, launch execution, and measurement.
• Experience and comfort working across various therapeutic areas.
• Ability to influence without authority.
• Strong analytical ability, including conducting root-cause analyses and diagnosing and prioritizing problems and solutions.
• Demonstrated courage and confidence in speaking up.
• Strong networking skills and ability to collaborate across functions and geographies.
• Executive presence and ability to influence senior leaders and colleagues at all organizational levels.
• Strong writing, presentation, and influencing skills.
• Ability to thrive under pressure, take accountability, and meet deadlines.
• Strong project, time-management, and organizational skills.
• Discretion and trustworthiness when handling confidential information.
• Ability to manage and coach peers and agile teams.
• Role model for Pfizer values of Courage, Excellence, Equity, and Joy.
• Must be authorized to work in the United States; U.S. work visa sponsorship is not available.
• Requires permanent work authorization in the United States.

Nice To Haves

• Previous global or U.S. brand marketing experience.
• Advanced degree.
• Launch experience across multiple therapeutic areas of key focus for Pfizer.
• Broad knowledge of life sciences and healthcare ecosystems.
• Flexibility to work regularly with U.S. time zones.
• Diverse leadership experience, including influencing and collaborating with peers, developing and coaching others, and overseeing and guiding colleagues’ work to achieve meaningful outcomes and business impact.

Responsibilities

• Own and refresh Pfizer’s Enterprise Launch Approach (ELA) and its governance to enable cross-functional launch teams across business units to develop strong launch strategies and execution plans.
• Advance Pfizer’s ELA using AI and integrate it with Global Commercial Strategy AI efforts.
• Identify and use learnings from past Pfizer launches to build collective knowledge for future launches.
• Partner with CI, CMO, and other functions on data generation to quantify the impact of pre- and post-launch activities.
• Scan externally for launch best practices in partnership with third parties and internal functions.
• Support Executive Leadership Team, GCS Leadership Team, and other senior leadership groups with launch tracker updates and reviews.
• Maintain the Launch Excellence website.
• Support therapeutic-area-specific external benchmarking and resourcing analyses to inform pre-launch targets and metrics.
• Create and maintain a database consolidating metrics and key details from past launches.
• Develop a rubric for pre-launch targets and metrics to guide launch planning and readiness.
• Support launch stage gates, including governance and refreshing content to keep launch tools and guidance current.
• Provide commercial input to North Star, Pfizer’s enterprise-wide system and process for cross-functional launch teams envisioning and delivering an optimal label for a new asset or indication.
• Integrate Marketing Academy strategic frameworks into Pfizer’s ELA as needed.
• Represent the Launch Excellence team in internal partnerships with GCS and key cross-functional stakeholders.
• Help build a strong culture and advance the Launch Excellence agenda.
• Lead cross-functional and cross-business projects and initiatives, identify risks, and remove roadblocks to support successful delivery.
• Influence senior leaders and colleagues, collaborate across functions and geographies, and manage and coach peers and agile teams.

Benefits

• 401(k) plan with Pfizer matching contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver, parental, and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility to participate in Pfizer’s Global Performance Plan, with a 20% bonus target of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.
• Comprehensive benefits and programs intended to support colleagues’ health and life events.

What This Job Offers

• Job Type: Full-time
• Career Level: Director