Latin America Marketing Manager

NinjaOne•Tampa, FL

1d•Hybrid

About The Position

We are seeking a high-impact Latin America Marketing Manager to lead regional marketing strategy and execution across Latin America. This role is responsible for driving pipeline, accelerating revenue growth, and increasing brand awareness through integrated marketing programs supporting both direct and with channel partner. Reporting into the Americas Field Marketing organization, this individual will partner closely with Sales, Channel Sales, Alliances, Product Marketing, Demand Generation, Digital Marketing and Marketing Operations to build scalable campaigns that generate measurable business outcomes for both our internal IT and MSP business. The ideal candidate has experience marketing across multiple Latin American countries, understands regional nuances, thrives in a high-growth SaaS environment, and is fluent in English and Spanish, with Portuguese strongly preferred.

Requirements

5–8+ years of B2B marketing experience, preferably within enterprise software, SaaS, cybersecurity, or IT
Experience supporting both direct sales organizations and channel partner ecosystems
Proven success executing integrated regional marketing programs that generate measurable pipeline
Experience managing field events, webinars, executive programs, and channel partner campaigns
Strong understanding of channel marketing, MDF and co-marketing initiatives
Experience working with cross-functional global teams
Understanding of the LATAM market including laws and cultural nuances
Strong project management and organizational skills with the ability to manage multiple priorities
Excellent communication and presentation skills
Ability to travel throughout Latin America (approximately 40%)
Bi-Lingual (English & Spanish or English & Portuguese preferred)

Nice To Haves

Portuguese strongly preferred

Responsibilities

Develop and execute the Latin America regional marketing strategy aligned to corporate revenue objectives
Build integrated quarterly marketing plans that support pipeline generation, customer acquisition, channel growth and customer expansion opportunities
Manage LATAM marketing budgets and optimize investments based on ROI and business impact
Identify new market opportunities and recommend investments across countries, industries and segments
Partner with the field sales team to develop territory-specific marketing plans.
Own the full lifecycle of LATAM field marketing programs from planning through execution, including event logistics, vendor management, budget management, lead flow coordination, sales follow-up and performance measurement
Design and execute the face-to-face & digital programs including regional events, sponsorships, executive programs, customer programs, webinars, trade shows and account-based marketing initiatives
Support pipeline acceleration through targeted campaigns aligned to sales priorities.
Create localized marketing experiences that resonate with regional buyers while maintaining global brand consistency
Develop joint marketing plans with distributors, resellers, MSPs, VARs, GSIs, and strategic alliance partners.
Build scalable channel marketing programs that drive pipeline, channel engagement and customer acquisition
Ensure channel programs and campaigns complement and are aligned with direct and channel sales motions
Collaborate with LATAM channel account managers to execute campaigns, events, webinars, digital programs and demand generation initiatives
Track channel and direct marketing performance and recommend optimization opportunities
Execute multi-channel marketing campaigns across digital, email, social, webinars, events, and content syndication
Collaborate with NinjaOne’s localization team for LATAM needs
Work cross-functionally with Digital, Product Marketing, Creative, Content, Communications, Corporate Events, Demand Generation, ABM and Marketing Operations to deliver high-quality campaigns
Ensure campaign execution follows established operational processes, timelines, and budgets
Serve as a trusted marketing advisor to the LATAM sales, SDR & customer success teams
Participate in territory planning and quarterly business reviews
Align marketing investments to regional sales priorities
Provide visibility into campaign performance, pipeline contribution, and ROI
Measure campaign performance across pipeline, sourced revenue, influenced revenue and conversion rates
Present monthly & quarterly business reviews highlighting marketing impact and investment recommendations
Leverage Salesforce & Tableau to make data driven decisions
Continuously optimize programs based on performance insights
Other duties as needed