LATAM Channel Marketing Manager

Thales • Florida Remote, FL

4d • $122,000 - $209,515 • Remote

About The Position

The LATAM Channel Marketing Manager is responsible for translating global and regional channel priorities into scalable, measurable marketing programs that drive partner engagement, pipeline, and revenue across Latin America. This role serves as the primary marketing link between Global Channel Marketing, LATAM regional marketing, channel sales, distributors, resellers, alliances, and other key stakeholders. The manager will develop and execute programs that reflect the needs of the LATAM market while maintaining alignment with global and regional strategy, messaging, campaigns, and business priorities. The successful candidate will combine regional market knowledge, strong channel expertise, and disciplined program execution to help partners generate demand, accelerate opportunities, expand their capabilities, and grow their business with Thales.

Requirements

• Approximately 8 or more years of experience in channel marketing, partner marketing, or field marketing.
• Fluency in English and Spanish is required.
• Demonstrated experience working with distributors, resellers, technology partners, or other indirect routes to market.
• Strong understanding of the LATAM business environment and the differences among regional markets, partner ecosystems, and levels of channel maturity.
• Experience translating global strategies and campaigns into effective regional and local programs.
• Proven ability to develop marketing initiatives that contribute to pipeline, opportunity progression, and revenue growth.
• Experience managing marketing budgets, agencies, events, Co-Op, MDF, or partner-funded programs.
• Strong program and project management skills, with the ability to manage multiple markets, stakeholders, and priorities simultaneously.
• Excellent communication, presentation, collaboration, and influencing skills.
• Ability to operate effectively in a global, cross-functional, and highly matrixed organization.
• Ability to travel within LATAM and internationally as required.
• Execution-oriented: Translates priorities into clear plans and consistently delivers high-quality programs.
• Strategic and practical: Understands the broader global and regional strategy while maintaining a strong focus on regional activation and execution.
• Partner-centric: Understands partner needs and develops programs that make it easier for partners to engage customers and grow their business.
• Clear communicator: Communicates priorities, expectations, challenges, and results effectively with stakeholders at all levels.
• Applicants must be legally authorized to work in the United States for any employer at the time of hire.
• This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

Nice To Haves

• Portuguese language skills are strongly preferred.
• Experience in cybersecurity, enterprise technology, cloud, software, data security, identity and access management, or another complex business-to-business technology environment.
• Experience supporting both established and developing partner ecosystems.
• Familiarity with channel marketing automation, CRM, partner portals, campaign platforms, and marketing performance reporting.
• Experience managing multi-country programs and coordinating global, regional, and local stakeholders.

Responsibilities

• Developing and executing the regional channel marketing strategy in alignment with global priorities, LATAM business objectives, and channel sales goals.
• Translating global campaigns, product launches, and strategic initiatives into scalable, locally relevant programs that drive partner engagement, pipeline creation, customer acquisition, cross-sell, upsell, and partner-led revenue growth.
• Serving as the primary marketing partner to LATAM channel leadership, distributors, and resellers.
• Leading regional campaign activation, partner events, executive forums, digital programs, and demand-generation initiatives across countries with different languages, market maturity, cultural requirements, and partner ecosystems.
• Providing regional oversight of Co-Op and MDF investments, ensuring funding is aligned with strategic priorities, measurable outcomes, compliance requirements, and revenue impact.
• Establishing performance metrics, monitoring budgets and pipeline contribution, and providing regular insights and recommendations to regional and global leadership.

Benefits

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Program, and Well-being Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed