LATAM Channel Director

Sonar • Austin, TX

3d

About The Position

The LATAM Channel Director is responsible for developing and executing the partner ecosystem strategy across Latin America to accelerate revenue growth, expand market coverage, and increase customer acquisition through indirect routes to market. This leader will build and manage relationships with regional and global systems integrators, value added resellers, distributors, cloud hyperscalers, managed service providers, and technology partners across Spanish-speaking countries and Brazil.

Requirements

• Proven track record of building scalable partner programs and managing complex channel ecosystems throughout Latin America, including Spanish-speaking countries and Brazil
• Demonstrate experience delivering measurable business outcomes through indirect routes to market in enterprise software, cloud, cybersecurity, DevOps, or developer technology markets
• Deep understanding of partner economics, regional business practices, and go-to-market execution across LATAM
• Experience influencing executive stakeholders and negotiating strategic partnerships at the regional and global level
• Combine strategic thinking with hands-on execution — comfortable building programs while simultaneously driving results
• Track record of driving partner sourced revenue through systems integrators, VARs, distributors, cloud hyperscalers, and managed service providers

Responsibilities

• Develop and execute the partner ecosystem strategy across Latin America to accelerate revenue growth, expand market coverage, and drive customer acquisition through indirect routes to market
• Build and manage relationships with regional and global systems integrators, value added resellers, distributors, cloud hyperscalers, managed service providers, and technology partners
• Drive pipeline creation, co-sell engagement, and marketplace adoption across the region
• Partner cross-functionally with sales, marketing, customer success, and alliance teams to align GTM execution and accelerate partner sourced revenue
• Negotiate strategic partnerships and influence executive stakeholders internally and externally
• Operate effectively across both Spanish-speaking Latin America and Brazil, navigating regional business practices and partner economics with fluency

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed