Landing Page Specialist

Parking Management•Nashville, TN

3d•Remote

About The Position

The Landing Page Specialist builds and updates location-focused landing pages in PMC’s custom WordPress CMS. Pages cover cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations. The role researches relevant keywords, writes concise and useful SEO-friendly copy, and applies on-page SEO elements such as headings, title tags, meta descriptions, URLs, internal links, and image alt text. The specialist connects relevant parking locations and dynamic content, performs quality checks before publishing, follows a repeatable production process to meet page goals, and identifies opportunities to improve the CMS or workflow. This is a remote, part-time, weekday, non-exempt position performed in a home or remote office setting. It requires prolonged sitting, frequent use of a computer, keyboard, and mouse, and sustained visual and auditory engagement with digital communication tools. Employees must communicate effectively in writing and verbally and manage multiple systems simultaneously. Reasonable accommodation may be provided as required by law. Employment is contingent upon successful completion of a background check after a conditional offer. Background information is reviewed individually and in accordance with applicable law. Benefits are available after the applicable 11-month measurement period, subject to PMC eligibility requirements and plan terms.

Requirements

Experience building or editing pages in WordPress or another content management system.
Basic keyword research and on-page SEO knowledge.
Clear, concise copywriting with strong attention to spelling, grammar, and detail.
Ability to follow templates, brand guidelines, and established processes.
Ability to work efficiently and maintain quality across a high volume of pages.
Reliable, self-directed, and comfortable working remotely.
High school diploma or equivalent.

Nice To Haves

Experience with local SEO or location-based content.
Experience with large-scale landing page projects, directories, marketplaces, travel, hospitality, or parking websites.
Familiarity with Google Search Console or Google Analytics.
Coursework or training in marketing, communications, or a related field.

Responsibilities

Build landing pages in PMC’s custom WordPress CMS using established templates, components, and content requirements.
Create pages for cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations.
Research relevant keywords and search terms for each location.
Write concise, useful, SEO-friendly copy for each page.
Apply on-page SEO, including heading structure, title tags, meta descriptions, URLs, internal links, and image alt text.
Connect relevant parking locations and dynamic content to each page.
Perform quality checks before publishing.
Follow an efficient, repeatable page-production process and meet production goals.
Update existing pages as locations, details, or priorities change.
Flag opportunities to make the CMS or page-building workflow more efficient.