Key Account Marketing Manager

Red Bull•Santa Monica, CA

11d•$92,000 - $138,000•Onsite

About The Position

This role bridges commercial execution and marketing innovation, driving both sales growth and brand relevance within the On Premise channel (nightclubs, bars, college campuses, gyms, and hospitals). As part of the On Premise Marketing Organization, the Manager of Key Account Marketing translates commercial objectives into brand-building programs, shaping Red Bull’s presence across the path to purchase, from visible availability to occasion-based marketing. The position combines strategic account leadership, data-driven business management, and creative marketing integration, establishing Red Bull’s as the most visible and desired energy brand across key emerging segments – Fitness, Collegiate, Travel, and Healthcare.

Requirements

3+ years of Marketing and/or Sales experience
History of success in managing large scale projects - strong project management required
Thrives in a fast-paced environment and maintains high pressure situations with composure
Experience presenting in customer meetings required
Fluent English

Nice To Haves

Non-Commercial or Vending Field Experience a plus
Occasion Marketing Experience a plus
MBA a plus
additional language skills an advantage

Responsibilities

Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments
Translate On Premise and Brand Marketing strategies into scalable, high‑impact programs
Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners.
Act as the primary marketing representative in high‑stakes customer meetings, planning sessions, and strategic negotiations.
Influence segment strategy throughout every layer of the On Premise business
Uncover key on premise trends and opportunities and develop innovative marketing solutions by segment
Combine On Premise strategy and marketing initiatives to activate each segment at scale
Strategically align relevant national accounts with key marketing opportunities
Ensure programs support objectives of securing new business, driving demand, building relevance within key consumption occasions (eg At-Work, Study, Fitness) and expanding execution within existing accounts
Understand Key Account landscape and how to apply marketing tactics to fit customer and Red Bull’s needs
Collaborate with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs
Develop and implement year thru strategy within Key Account customers via joint business planning and segment programming
Effectively communicate strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption.
Bring Marketing opportunities to Sales counterparts for small fire activations
Identify opportunities to build relevance, reach new consumers, and unlock incremental commercial growth
Define how the brand shows up across messaging, programming, and activation
Partner cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities
Effectively deliver and execute impactful segment-level strategies, ensuring strong adoption and follow-through with end users
Act as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners
Collaborate with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration
Understand customer needs and align with Red Bull Brand and On Premise strategic priorities
Represent the Brand in a professional and impactful manner to drive business opportunities
Key stakeholder in business plan process for Non-Commercial Channel
Identify business case & develop rationale to inform programming decisions
Devise and execute smart tests
Assume responsibility for budget management for segment(s) of business
Establish clear KPIs prior to program launches
Lead after action review process to gather insight for future programming