Key Account Manager - AB/SK

PMA Canada

2d•Hybrid

About The Position

Peter Mielzynski Agencies Ltd. (PMA) is a privately held company founded in 1979. It represents a portfolio of premium spirits, wines, and beer brands and aims to become the best drinks company in Canada. PMA emphasizes service excellence, accountability, collaboration, innovation, integrity, sustainability, and inclusion. The Key Account Manager develops and executes strategic customer plans to drive profitable growth, expand distribution, and strengthen PMA’s portfolio across major retail accounts in Alberta and Saskatchewan. The role builds customer partnerships, identifies growth opportunities, negotiates effective programming, and delivers measurable business results. It is based in Calgary in a hybrid working environment and reports to the Director of Sales, Alberta & Saskatchewan.

Requirements

Minimum 5 years of beverage alcohol sales or CPG experience.
Minimum 6 years of key account management experience in beverage alcohol or CPG.
Post-secondary degree in business.
Demonstrated track record managing complex customer relationships.
Demonstrated track record managing stakeholders.
Strong analytical skills, including understanding sales performance and identifying opportunities.
Effective customer relationship development, commercial acumen, persuasive selling, negotiation, and influencing skills.
Ability to develop, implement, and course-correct commercial plans and develop phased shipment forecasts.
Knowledge of RTC | The PMA Way of Selling, Alberta and Saskatchewan provincial beverage alcohol regulations, the Canadian beverage alcohol industry, and rival ways of working.
Working knowledge of sales force automation tools, MS PowerPoint, and MS Excel.
AGLC ProServe certification.
WSET certification.
Valid driver’s license and fully insured, reliable transportation.
Must be legally able to work in Canada and be of legal drinking age.

Responsibilities

Deliver annual NSV and depletion outcomes versus targets by brand expression.
Achieve Minimum Execution Standard (MES) outcomes versus targets by brand expression.
Achieve Shopper Conversion Driver (SCD) outcomes versus targets by brand.
Develop trimester MES and SCD targets by brand expression and banner for lockdown meetings.
Participate in biweekly business unit performance review sessions with the Regional Sales Director.
Prepare monthly scorecards on key business metrics and competitive gaming.
Develop annual customer development business plans by category.
Create collaborative phased monthly shipment forecasts by SKU.
Control investment within budget by brand expression.
Perform other duties as required.
Build customer relationships and manage complex customer and stakeholder relationships.
Develop, implement, and course-correct commercial plans and customer programs.
Analyze sales performance, identify opportunities, negotiate effective customer programs, and manage business performance and reporting.