Key Account Manager, Wholesale

Red Wing Shoe CompanyRed Wing, MN
Remote

About The Position

Red Wing Shoe Company is seeking a Key Account Manager to join our National Accounts team in Wholesale. This role is responsible for developing, directing and administering sales and distribution strategies for named accounts consisting of nationwide, complex, and/or multi-door accounts. This position will be responsible for building strategic relationships and generating business with named accounts, through expertise in account management and planning. This role will report to the Director of Key Accounts.

Requirements

  • B.S./B.A Degree in a related field of study, with a minimum of 7 years of in sales or account management with proven experience in managing a book of business through strategic selling; or an equivalent combination of education and experience.
  • Demonstrate exceptional skills in nurturing and expanding existing client relationships to drive continued business success.
  • Develop and execute strategic account plans that align with business goals and drive long-term growth.
  • Act as a trusted business partner, providing valuable insights and support to enhance overall business performance.
  • Ability to effectively communicate via written or oral with various people.
  • Possess expert-level knowledge in financial metrics and retail Minimum Advertised Price (MAP) policies to optimize pricing strategies and financial outcomes.
  • Plan and build out product assortments with a strategic focus on turnover and market needs at a national level.
  • Formulate and implement multi-year strategies to ensure sustained growth and market presence on a national scale.
  • Exhibit a deep understanding of the market landscape across all brands, enabling effective strategy formulation and execution.
  • Demonstrate strong cultural awareness to navigate and leverage diverse market dynamics and customer preferences.
  • Skillfully consume, create, and utilize analytical data both internally and externally to drive informed decision-making and strategic initiatives.

Nice To Haves

  • Footwear sales or/and selling premium product is preferred.

Responsibilities

  • Own and grow top strategic accounts across farm, family, sporting goods, and buying group segments, managing multi-door, multi-geography relationships and expansion opportunities.
  • Lead national and customer-wide rollouts for large-scale accounts, including sales program development and execution in partnership with TAMs and TARs (“license to hunt”).
  • Develop and execute brand-led assortments aligned to channel strategy, partnering cross‑functionally and with brand specialists to drive marketing support, sell-through, and activation.
  • Drive new product introductions by aligning channel strategy, customer assortments, and buyer engagement while clearly articulating product features, benefits, and value propositions.
  • Own sales performance and forecasting across assigned accounts/regions, including KPIs, demand planning for new product, net-new sales opportunities, and expansion of existing accounts.
  • Execute disciplined sales processes by adhering to defined sales methodology, negotiating and closing deals in accordance with company policies and benchmarks.
  • Accelerate sell-through and brand awareness through merchandising standards, in-store execution, training, tradeshows, consumer events, and marketing partnerships aligned to the Menu of Services.
  • Optimize inventory productivity and account performance by leveraging analytics and sales enablement insights to drive in-season orders, inventory turns, exit strategies, resource deployment, and future regional strategy.

Benefits

  • medical
  • dental
  • vision coverage
  • health savings accounts
  • flexible spending accounts
  • life insurance
  • disability insurance
  • generous paid time off and holidays
  • 401(k) match
  • employee discounts
  • free EAP services
  • financial planning assistance
  • well-being coaching
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