Key Account Manager - Retail

Europastry USAMorristown, NJ
Onsite

About The Position

Europastry is seeking a Key Account Manager (Retail) to join their growing company. This role is responsible for building, supporting, and growing relationships with major retail and big-box customers. The position drives revenue by managing key retail accounts, overseeing promotional programs, supporting category reviews, and ensuring successful new item launches. The KAM will collaborate with various internal teams and external partners to deliver bakery solutions that maximize category growth and profitability. The ideal candidate will possess strong analytical skills, advanced knowledge of Excel and PowerPoint, and experience with syndicated retail data. A background in retail account management or the CPG industry is preferred. The successful candidate should be highly organized, motivated, and skilled at achieving sales targets, with the ability to influence retailer decisions through innovation and data-driven insights.

Requirements

  • Bachelor's degree in Business, Marketing, or related field (preferred) or equivalent experience.
  • 3–5 years of account management or sales experience in Retail or CPG.
  • Strong knowledge of retail account management, promotional planning, and category reviews.
  • Proficiency in Microsoft Excel (analysis, reporting, formulas) and PowerPoint (presentations, category decks).
  • Experience with syndicated data (Circana, Nielsen, IRI) and Salesforce (account management, pipeline tracking).
  • Excellent communication, negotiation, and relationship management skills.
  • Strong organizational and time management skills with ability to manage multiple priorities.
  • Willingness to travel occasionally for customer meetings, trade shows, and sales presentations.
  • Must be authorized to work in the United States without restriction.

Nice To Haves

  • Customer-first mindset with ability to build strong retail partnerships.
  • Strong understanding of retail sales cycles, category management, and promotional execution.
  • Results-oriented with focus on new item acceptance, promotional ROI, and account growth.
  • Ability to influence retail buyers through innovation, shopper insights, and data-driven recommendations.
  • Highly organized, proactive, detail-oriented, and adaptable in a fast-paced environment.
  • Strong commercial acumen with attention to profitability, pricing accuracy, and trade spend management.

Responsibilities

  • Serve as the primary point of contact for assigned retail and big-box accounts.
  • Manage pricing, new item setup forms, and promotional program submissions in coordination with Sales Operations and Finance.
  • Coordinate and track product sample requests for category reviews and resets.
  • Provide product knowledge, distribution updates, and promotional information to buyers, category managers, and brokers.
  • Partner with field sales and brokers to identify opportunities for shelf expansion, secondary placements, and seasonal programs.
  • Support outbound sales efforts to grow share within existing accounts and secure new listings.
  • Prepare and deliver customer presentations, Excel-based reports, and category insights to support buyer meetings.
  • Assist in developing business cases, planograms, and promotional calendars tailored to retail partners.
  • Analyze sales data, promotional ROI, and category trends to optimize product mix and maximize profitability.
  • Track and manage trade spend and promotional commitments to ensure alignment with budget and growth targets.
  • Meet or exceed monthly, quarterly, and annual sales goals.
  • Partner with brokers and distributor networks to ensure accurate pricing, order fulfillment, and retail execution.
  • Collaborate with category management and marketing to develop merchandising programs, POS materials, and promotional support.
  • Work with R&D and supply chain to manage timelines for new product launches, packaging updates, and seasonal assortments.
  • Ensure sales, marketing, and R&D teams are aligned and represented at retail trade shows, customer meetings, and industry events.
  • Provide timely insights, syndicated data, and sales materials to brokers and sales teams to support account growth.
  • Maintain accurate records of customer contacts, promotional programs, and sales opportunities in Salesforce.
  • Prepare reports on account performance, promotional ROI, trade spend, and category growth.
  • Ensure accuracy of pricing, deductions, and customer-specific commercial conditions.
  • Monitor and reconcile trade spend budgets, deductions, and customer agreements with finance.
  • Share customer insights and market feedback with marketing, R&D, and supply chain to guide innovation and planning.

Benefits

  • Medical, Dental, Vision, Life Insurance & ADD, STD, LTD, 401K, FSA, and Paid Time Off
  • Ongoing opportunities for development and career advancement
  • Exciting fast-paced entrepreneurial environment.
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