Junior Strategist, Influencer

Tombras•Knoxville, TN

7d•Onsite

About The Position

The Junior Strategist, Influencer will be responsible for educating internal teams and clients on the digital media and influencer landscape, assisting in influencer/content creator POVs, and exploring new platforms and talent to drive innovation. This role involves building relationships with agencies and managers, conducting outreach, and managing influencer campaigns from strategy development to execution and reporting. The position requires a self-starter with strong organizational skills, experience in digital/social/influencer marketing, and knowledge of major social platforms and trends.

Requirements

1-3 years working in a digital, social, and/or influencer marketing environment.
A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as among a team.
Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment.
Eagerness to learn best practices in negotiating talent agreements and managing campaign budgets.
Experience with social media measurement and reporting.
Knowledge of all major social platforms and recent trends on Instagram, TikTok, YouTube and other developing platforms.
Strong written and verbal communication skills with attention to detail.
An attitude of positivity, adaptability, curiosity, and exploration.

Nice To Haves

Experience in paid media a bonus, but not required.

Responsibilities

Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis.
Assist in influencer/content creator POVs for internal and client needs.
Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories.
Be the expert on all things influencer across your accounts, helping answer questions and help guide internal teams.
Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
Conduct outreach and build relationships with known agencies, managers, etc.
Assist in developing unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals.
Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment.
Assist in outreach initiatives and content creator deals.
Lead parts of campaign management and execution from briefing to launch, including internal communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting.
Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more.