Junior Performance Marketing Specialist (Paid Acquisition & Growth)

Salve.Inno Consulting•Capon Bridge, WV

4h•Remote

About The Position

A hands-on performance marketing role on the Growth team of a fast-growing international consumer AI technology company. The specialist will launch, manage, test, analyse and optimise paid acquisition campaigns across mainstream digital advertising platforms, with a focus on driving customer acquisition and commercial growth. The role involves direct ownership of campaigns and translating performance data into practical improvements. The position works closely with the CMO & Co-founder and the wider Growth team, with opportunities to develop toward independently managing larger advertising budgets.

Requirements

Hands-on professional experience in performance marketing, paid acquisition or media buying.
Proven experience personally launching, managing and optimising paid advertising campaigns.
Practical experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads or Reddit Ads.
Strong understanding of CAC, ROAS, conversion rates and commercial campaign performance.
Ability to demonstrate individual campaign ownership and explain specific actions taken to improve results.
Experience testing advertising creatives, audiences, targeting strategies or campaign structures.
Ability to interpret campaign performance data and translate insights into practical optimisation decisions.
Strong analytical thinking and a results-oriented approach.
Comfort working directly within advertising platforms and taking responsibility for campaign execution.
Ability to communicate measurable campaign results and distinguish personal contributions from broader team achievements.
Strong experimentation mindset and willingness to continuously test and refine acquisition strategies.
Excellent organisational skills and attention to detail.
Ability to work independently and collaborate effectively with an international remote team.
Fluent written and spoken English.
Willingness to work under a B2B contractor agreement.

Responsibilities

Launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms.
Own individual campaigns, including setup, monitoring, testing and performance optimisation.
Manage campaigns across platforms such as Meta, TikTok, Google, Instagram, Reddit or comparable consumer acquisition channels.
Monitor CAC, ROAS, conversion rates and other commercial performance indicators.
Analyse campaign data to identify opportunities to improve acquisition efficiency and performance.
Design and execute structured tests across audiences, targeting strategies, advertising creatives and campaign configurations.
Evaluate test results and implement data-driven changes to improve campaign outcomes.
Identify underperforming campaigns and proactively optimise results.
Track individual campaign contributions and communicate actions, decisions and measurable improvements.
Collaborate with the Growth team on acquisition strategies, creative testing and performance initiatives.
Research emerging consumer acquisition opportunities and advertising platform developments.
Support continuous experimentation to improve conversion, customer acquisition and marketing efficiency.
Develop the skills and experience required to independently manage larger advertising budgets.
Work closely with the CMO & Co-founder to support the company's consumer growth objectives.

Benefits

Fully remote working arrangement from Europe or Asia.
Competitive compensation package aligned with experience.
Opportunity to work in a rapidly growing international consumer AI business.
Direct collaboration with the CMO & Co-founder.
Hands-on exposure to consumer acquisition campaigns and growth strategies.
Opportunity to develop toward independently managing larger advertising budgets.
Strong focus on experimentation, campaign optimisation and measurable performance.
International working environment with a collaborative Growth team.
Opportunity to strengthen practical expertise across leading digital advertising platforms.
Professional growth opportunities within an innovative AI-focused organisation.