Junior Creative

HypebeastNew York, NY
Onsite

About The Position

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans. We’re looking for a Junior Creative to join the US Creative Team in the end-to-end ideation and production of branded and white-label content, events and campaigns for our brand partners. Working with a team of creatives, designers and writers, the role is integral to developing ideas, pitching them, and bringing them to life. This role is ideal for someone who has worked for 1-2 years within the publisher or creative agency space, has foundational creative skills, and who is excited to grow within a fast-paced combination agency/publisher environment delivering outstanding work to clients of all sizes.

Requirements

  • 1-2 years experience as a creative, copywriter, editor or strategist at a publisher, creative agency, or similar.
  • Concepting, developing and pitching campaigns aligned to client goals that fit within a specific cultural lens and make sense within a given product set.
  • Utilizing provided data and client creative strategy/platforms to inform creative decision making.
  • Translating top-line ideas into detailed strategy-led and/or creative-led campaigns.
  • Proposing content launches strategies and campaign rollouts.
  • Justifying campaign ideas and build creative arguments through research, data, and insights.
  • Using past campaign performance to inform new ideas.
  • Pitching ideas in an easy-to-understand and compelling way, both written and verbally to both internal and external stakeholders.
  • Experience working cross-functionally across sales, account, and production teams, prioritizing deliverables and deadlines.
  • In-depth understanding of the Hypebeast brand as well as the landscape of contemporary youth culture, including but not limited to: fashion, art, design, music, sports.
  • Proficient in Google Sheets and have experience with Adobe design suite.

Responsibilities

  • Understand Hypebeast’s platform and products, and use that knowledge to develop ideas and build campaigns that use our brand’s cultural acumen to produce content and experiences that exceed client expectations.
  • Participate in campaign brainstorms and provide thoughtful research, moodboarding, copy drafts, or design ideas.
  • Support in building pitch decks and creative materials in collaboration with strategy, production, and editorial teams.
  • Assist in maintaining project clarity and communication across departments by taking notes, tracking deliverables, and sharing updates.
  • Stay up to date with trends in fashion, streetwear, music, and culture to inspire creative contributions.
  • Show a proactive attitude, ask questions, and take initiative in developing your creative skill set.
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