US Junior Creative Strategist

Huel • Brooklyn, NY

7d • Hybrid

About The Position

Paid Social is Huel's number one acquisition channel, and the US market is a key part of Huel’s global growth story. This role is for someone at the start of their creative strategy journey who already understands great social media creative, writes inspiring briefs, and is eager to grow in a high-performance team. The Junior Creative Strategist will execute the US creative strategy, develop concepts, hooks, and angles, and build the weekly testing roadmap. They will work across the brief-to-analysis cycle to drive new customer acquisition on paid social. This includes creating content like scripting and filming UGC-style ads, building social assets in Canva, or editing raw footage, and being comfortable on camera. The role also involves owning creator outreach end-to-end in the UK and US, acting as the main point of contact for performance content creators. Collaboration with US agency partners is key, bringing fresh concepts, identifying winning strategies, and supporting brief development. The strategist will translate the US creative strategy into clear briefs for the in-house team, acting as the bridge between global creative and local execution. Responsibilities include tracking and analyzing creative performance across Meta, TikTok, and YouTube (CPA, CTR, CVR, CPMs) to iterate and test, and staying informed about US consumer trends, competitive creative, and platform changes to share insights and take action.

Requirements

• 1 to 2 years of experience in a creative, marketing, or content role (exceptional candidates with less will be considered)
• Genuine understanding of creative strategy: knowing what it is, why it matters, and how great creative thinking connects audience insight to performance
• Strong brief writing skills: ability to write a clear, insightful, and genuinely useful brief for a creative team
• Good copywriting ability: ability to write scroll-stopping hooks, punchy scripts, and headlines
• Platform-aware writing that is purposeful
• Real knowledge of what is working on social media right now across Meta, TikTok, and YouTube, with a point of view on why certain content lands
• Understanding of creative performance metrics: knowing why CTR, hook rate, and CPA matter, and curiosity about using data to make better creative decisions
• Organized and able to manage multiple briefs and markets at once
• Comfortable creating content: writing scripts, building assets in Canva or similar tools
• Ideally comfortable shooting or featuring in short-form video content
• Experience in a fast-paced environment
• Willingness to strive to be their best
• Not afraid to think differently and push boundaries
• Belief that amazing things happen through creativity and teamwork

Nice To Haves

• UGC experience is a bonus but not essential

Responsibilities

• Execute the US creative strategy
• Develop concepts, hooks, and angles for paid social campaigns
• Build out the weekly roadmap of testing for creative
• Work across the brief-to-analysis cycle to drive new customer acquisition on paid social
• Create content, including scripting and filming UGC-style ads, building social assets in Canva, or editing raw footage
• Own creator outreach end to end in the UK and US, from first contact through to ongoing relationship management
• Act as the main point of contact for performance content creators
• Ideate and collaborate with US agency partners
• Bring fresh concepts and angles to the table
• Identify when to double down on what is already winning
• Support the development of briefs that keep the creative moving forward
• Translate the US creative strategy into clear, inspiring briefs for the in-house team
• Track and analyze creative performance across Meta, TikTok, and YouTube, looking at CPA, CTR, CVR, and CPMs
• Use performance insights to iterate and test next creative approaches
• Stay close to US consumer trends, competitive creative, and platform changes
• Share insights with the team and take action based on trends and platform changes

Benefits

• Competitive salary range of $80,000-$90,000 per annum
• Hybrid working (Mondays, Tuesdays, and Thursdays in the office; option to work from home the other two days)
• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel
• 2 weeks a year to work remotely from anywhere
• 401K Plan
• Commuter Benefits
• Paid Volunteering Days
• Enhanced Family Leave
• Dog friendly office
• Monthly gym membership contribution
• Personal nutrition plan
• Free 1-on-1 therapy provided by BetterHelp
• Private Medical and Health insurance
• Free life insurance
• Paid Employee Referral Scheme
• Biannual events to celebrate success

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed