US Junior Creative Strategist

Huel•New York, NY

53d•$80,000 - $90,000•Hybrid

About The Position

This role is for a Junior Creative Strategist to take on the creative strategy across the US market, which is a key part of Huel’s global growth story and their number one acquisition channel. The ideal candidate will be at the start of their creative strategy journey, understanding great social media creative, writing inspiring briefs, and eager to grow in a high-performance team. The role involves executing the US creative strategy, developing concepts, hooks, and angles, and building a weekly roadmap for testing. You will work across the brief-to-analysis cycle to drive new customer acquisition on paid social. Responsibilities include creating content such as scripting and filming UGC-style ads, building social assets in Canva, and editing raw footage. You will also own creator outreach end-to-end in the UK and US, manage relationships with performance content creators, and ideate and collaborate with US agency partners. The role requires translating the US creative strategy into clear briefs for the in-house team and tracking/analyzing creative performance across Meta, TikTok, and YouTube, using insights to iterate and test. Staying close to US consumer trends, competitive creative, and platform changes is also crucial.

Requirements

1 to 2 years of experience in a creative, marketing or content role (exceptional candidates with less will be considered).
A genuine understanding of creative strategy, knowing what it is, why it matters, and how great creative thinking connects audience insight to performance.
Strong brief writing skills: ability to write a clear, insightful, and genuinely useful brief for a creative team.
Good copywriting ability for scroll-stopping hooks, punchy scripts, and headlines.
Real knowledge of what is working on social media right now across Meta, TikTok, and YouTube, with a point of view on why certain content lands.
An understanding of creative performance metrics (e.g., CTR, hook rate, CPA) and curiosity about using data to make better creative decisions.
Organized and able to manage multiple briefs and markets at once.
Comfortable creating content: writing scripts, building assets in Canva or similar tools, and ideally shooting or featuring in short-form video content.
Ability to thrive in a fast-paced environment.
Willingness to think differently and push boundaries.
A drive to set big goals and belief in creativity and teamwork.

Nice To Haves

UGC experience is a bonus but not essential.

Responsibilities

Execute the US creative strategy, developing concepts, hooks, and angles.
Build out the weekly roadmap of testing for paid social.
Work across the brief-to-analysis cycle to drive new customer acquisition on paid social.
Create content yourself, including scripting and filming UGC-style ads, building social assets in Canva, or editing raw footage.
Own creator outreach end to end in the UK and US, from first contact through to ongoing relationship management.
Ideate and collaborate with US agency partners, bringing fresh concepts and angles.
Translate the US creative strategy into clear, inspiring briefs for the in-house team.
Track and analyse creative performance across Meta, TikTok and YouTube, looking at CPA, CTR, CVR, and CPMs.
Stay close to US consumer trends, competitive creative and platform changes, using insights to share with the team and take action on.

Benefits

Competitive salary range of $80,000-$90,000 per annum
Hybrid working (Mondays, Tuesdays, and Thursdays in the office; option to work from home the remaining two days)
30 Paid Vacation Days PLUS Federal Holidays
Free Huel
2 weeks a year to work remotely from anywhere
401K Plan
Commuter Benefits
Paid Volunteering Days
Enhanced Family Leave
Dog friendly office
Monthly gym membership contribution
Personal nutrition plan
Free 1-on-1 therapy provided by BetterHelp
Private Medical and Health insurance
Free life insurance
Paid Employee Referral Scheme
Biannual events to celebrate success