Junior Account Executive, New Markets

Valsoft Corporation
•Remote

About The Position

This is a first or second sales job, and a real one. We're hiring a Junior Account Executive to take BluSynq into new markets. BluSynq already has a natural home inside DockMaster's marina customer base. That is not your territory. Yours is everything outside it: independent operators who have never heard of us, and the adjacent industries where the same problem exists. If a business loses money every time the phone rings and nobody picks up, it's a prospect. You won't be doing it alone. A dedicated Sales Development Representative works alongside you, building target lists and running first-touch outreach to book qualified meetings into your calendar. From that first meeting on, the deal is yours: discovery, demo, proposal, negotiation and close. You'll still create pipeline of your own. The best sellers always do, and in a new market a rep who only works booked meetings never learns why the market says no. But you have a partner at the top of the funnel, and a real say in who they call. You will not be building the go-to-market strategy. That's the point. The talk tracks, demo flow, pricing and CRM process are being built for you by the senior seller and the COO. What you will do is find out which industries outside our home market actually buy — and that read is worth as much to us as the revenue. You'll be coached directly, weekly, on live calls and recorded ones. If you're hungry, coachable and willing to pick up the phone yourself when the calendar looks thin, this is a seat where you can be closing your own deals inside 60 days and running a full territory inside a year.

Requirements

  • 0–2 years of experience in a sales, customer-facing or target-driven role. A first sales job is welcome.
  • Genuinely comfortable making a cold call — no referral, no inbound form, no existing relationship.
  • Resilient about rejection, because opening a new market means a lot of it before the first yes.
  • Clear, confident communicator — on the phone, on video and in writing.
  • Coachable: you take feedback, apply it the same week, and ask for more.
  • Willing to be a partner to your SDR rather than a passenger — giving them direction and feedback, not just taking their meetings.
  • Organised and self-directed enough to run your own day in a remote role without someone counting your hours.
  • Curious about how different kinds of businesses actually operate, and interested in getting good at software sales as a craft.
  • Legally able to work in Canada and available to work North American business hours.

Nice To Haves

  • Any exposure to cold outbound — SDR/BDR work, retail, hospitality, call centre, recruiting, fundraising, or another role where you had a number and a script.
  • Experience selling into more than one industry, or into small owner-operated businesses where the buyer is the owner.
  • Experience with a CRM (HubSpot, Salesforce or similar) and prospecting tools like ZoomInfo — helpful, not required. We'll teach it.
  • Familiarity with marinas, boating, RV parks, campgrounds, storage, dealerships or another owner-operator business. Knowing the customer is worth more here than knowing SaaS.
  • Interest in AI and automation, and the ability to explain it to someone who doesn't care how it works — only what it does for them.

Responsibilities

  • Work with your SDR to open new markets
  • Partner daily with your SDR: agree the target account criteria, review the lists they build in ZoomInfo and LinkedIn, listen to their calls, and tell them what is landing so the meetings get better.
  • Accept, qualify or reject every meeting they book against criteria you have both signed up to — with feedback either way, same day. That loop is how the top of the funnel improves.
  • Self-source a meaningful share of your own pipeline — phone, email, LinkedIn and the occasional trade show — so you are never dependent on someone else's calendar.
  • Research every account before the call, so the first 20 seconds are about their business and not about us.
  • Learn a new industry's vocabulary fast enough to sound credible to an operator who has run that business for twenty years.
  • Log every touch in HubSpot the same day, tagged by vertical and lead source. Clean CRM is how we tell a good market from a bad one, and SDR-sourced from self-sourced.
  • Own every deal from the first meeting to signature. Once a lead is handed to you, it is yours — the forecast, the follow-up and the outcome.
  • Run discovery calls using our qualification framework, and get to the operator's actual problem: missed calls, after-hours bookings, staff time lost to the phone.
  • Deliver the BluSynq demo and connect what the prospect just heard to time saved and revenue captured.
  • Build and send proposals, handle standard objections, and close.
  • Hand new customers to Onboarding and Customer Success cleanly, with the context they need to get the customer live fast.
  • Come to your 1:1 with your numbers, your recorded calls and the one thing you want to fix.
  • Give a clear read on each vertical you test: who answered, what landed, what they pushed back on, whether it's worth more of our time.
  • Feed real objections, competitive mentions and pricing pushback back to the team so the playbook improves.
  • Contribute to talk tracks and sequences once you've earned an opinion by making the calls.

Benefits

  • Competitive base salary with uncapped commission.
  • Direct, weekly coaching from a senior seller and the COO — not a 40-person SDR floor.
  • Backed by Valsoft / Aspire Software — the stability of a global portfolio with the pace and ownership of a startup.
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