Jeep Brand Marketing Manager

Stellantis•Auburn Hills, MI

9d•Onsite

About The Position

For 80 years the Jeep Brand has been linked to freedom, adventure, authenticity, and passion. Our core values are embodied in every Jeep Brand vehicle's DNA. Throughout our storied history, Jeep Brand vehicle owners have learned that Go Anywhere. Do Anything. is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it's a badge of honor and the most awarded and longest lasting SUV brand ever. The Jeep Brand team is looking for a strong and passionate candidate to help us build upon the successes and opportunities of the current and future Jeep Brand. This is an exciting time to join the Jeep Team with the launch of our new products and the history of brand: • All new Jeep Wagoneer S & Jeep Recon – first BEV’s • All new Jeep Cherokee – a return of an icon after 3 years out of the market • All new Jeep Grand Wagoneer • All new Jeep Compass – the most global Jeep ever Role Overview: The Jeep Brand Marketing Manager will play a crucial role in executing marketing strategies and integrating national marketing efforts with regional and dealer-level initiatives. This position focuses on ensuring the Jeep brand's presence is strong and consistent across target markets, coupled with global regions. The Brand Marketing Manager will work closely with internal cross channel teams and business centres to implement go-to-market strategies, enhance brand visibility, and drive demand through various marketing channels including advertising, events, sponsorships, social media etc. Key areas of focus include integrated marketing communication, brief development for advertising and social media, event management, and international coordination.

Requirements

Bachelor’s degree in business, Marketing, or a related field
7+ years of experience in automotive manufacturing, dealership, or sales management
Strong analytical skills to define problems, collect and assess data, establish facts, and draw valid conclusions
Ability to manage multiple assignments concurrently, perform well under pressure, and meet deadlines with attention to detail and accuracy
Experience in developing localized marketing plans and demand generation initiatives

Nice To Haves

Sales experience, preferably in SUV or commercial vehicle sales
Excellent communication skills, including written, verbal, interpersonal, presentation, and listening skills
Experience in a consultative sales environment
Expertise in SUV segment brands and nameplates
Proficiency in Microsoft Office (Outlook, PowerPoint, Excel, Word)

Responsibilities

Implement integrated marketing communication plans to ensure consistent messaging across all platforms
Develop and manage creative briefs for advertising, social media, campaigns, events, and product launches
Execute go-to-market and launch strategies for new Jeep vehicles and initiatives
Coordinate with international teams to maintain brand consistency and alignment across global markets
Plan and oversee events, including vehicle launches, special events, and auto shows
Manage the naming process for new products and initiatives
Oversee licensing and merchandise strategies to boost brand visibility and engagement
Collaborate with business centers and dealerships to drive sell-in and sell-through efforts
Create and execute customer messaging strategies that complement national programs and resonate with regional audiences
Identify and target specific regional audiences to amplify brand messaging
Act as the face of the Jeep brand for customers in the region, enhancing the customer experience
Provide Jeep and competitive product information, as well as local market intelligence, to the business center and national management team
Adapt to a dynamic environment and handle new challenges effectively
Travel regularly to cover the designated geography