IT Product Owner

GSO • Greensboro, NC

3d • Remote

About The Position

The IT Product Owner is responsible for maximizing the business value of technology solutions within the marketing, digital engagement, and customer experience domain by partnering with Marketing to translate its product vision into an actionable technology roadmap and product backlog. This role serves as the primary liaison between Marketing and IT, facilitating delivery, managing the backlog, and ensuring technology initiatives align with Marketing's strategic objectives and priorities. Working closely with Marketing, Digital Commerce, Loyalty, and E-Commerce teams, the Product Owner leverages technical expertise to identify opportunities, recommend solutions, and help deliver scalable, customer-centric capabilities that support customer acquisition, engagement, retention, and revenue growth. Success in this role will be measured by the consistent delivery of meaningful business value, such as increased customer engagement, loyalty participation, digital conversion, campaign effectiveness, and E-Commerce growth. This includes maintaining strong stakeholder satisfaction and alignment across Marketing and IT partners, ensuring backlogs and requirements are clear, well-defined, and delivery-ready. The role is also evaluated on predictability and timeliness of delivery, as well as the adoption, usability, and overall effectiveness of solutions once implemented.

Requirements

• 5+ years of experience in Product Owner, Business Analyst, Business Systems, or IT Delivery roles.
• Strong experience in requirements elicitation, process mapping, and translating business needs into technical solutions.
• Proven experience working in Agile / Scrum environments.
• Demonstrated ability to work cross-functionally with business and technical teams.
• Excellent communication, facilitation, and stakeholder management skills.

Nice To Haves

• Experience in retail, grocery, E-Commerce, or multi-location environments with a strong emphasis on marketing, loyalty, customer engagement, or digital experiences.
• Hands-on experience with marketing technology platforms, loyalty systems, customer data platforms (CDPs), personalization tools, email/SMS marketing platforms, or customer engagement solutions.
• Product Owner or Agile certification (CSPO, SAFe PO/PM) and/or Business Analysis certification (CBAP, CCBA).
• Familiarity with SaaS platforms, system integrations, and data-driven products.
• Experience supporting website, mobile application, loyalty, analytics, digital marketing, or customer experience platforms.

Responsibilities

• Collaborate with Marketing to translate its product vision, strategic roadmap, and prioritized backlog into actionable technology initiatives, maintaining the IT backlog and ensuring delivery aligns with Marketing's priorities.
• Prioritize work to drive key outcomes such as customer acquisition, loyalty growth, digital engagement, personalization, customer retention, and E-Commerce growth.
• Elicit, analyze, and document business requirements; translate them into clear user stories and acceptance criteria.
• Serve as the marketing technology domain expert across systems supporting loyalty programs, customer communications, personalization, digital marketing, customer data, and customer-facing experiences.
• Partner with Marketing, Digital Commerce, E-Commerce, Loyalty, and IT teams to align technology solutions with business objectives and customer needs.
• Lead backlog refinement, support sprint planning, and accept completed work based on defined criteria.
• Support release planning, dependencies, and risk management with delivery teams.
• Validate solutions to ensure they meet business requirements and deliver expected value.
• Facilitate stakeholder communication, workshops, and alignment across cross-functional teams.
• Use data and performance metrics to inform decisions and drive continuous improvement.

Benefits

• Team member discount up to 40%
• Health, Dental & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members.
• Personal time off and additional time off purchase plans available

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed