Issues-Based Digital Campaigns Advisor

ExxonMobil•Spring, TX

3d•Onsite

About The Position

ExxonMobil is seeking an Issues-Based Digital Campaigns Advisor to lead advocacy or policy-driven digital campaigns from strategy through execution and measurement, particularly in B2B contexts. The role requires translating complex topics into clear brand narratives, leveraging expertise across modern digital platforms and advocacy tools. The advisor will focus on audience strategy, advanced analytics, and collaborating with Policy, Legal, and Corporate Affairs teams. This position is based at ExxonMobil's campus north of Houston in Spring, Texas.

Requirements

8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
Demonstrated agency/vendor leadership, budget management, and cross-functional influence
B.S. degree is required

Nice To Haves

Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g., Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

Responsibilities

Lead issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement in B2B contexts.
Translate complex, technical, or policy-heavy topics into clear, compelling brand narratives.
Utilize expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup).
Develop and implement audience strategy and segmentation, including ABM, stakeholder mapping, and intent-based targeting.
Conduct advanced analytics, including campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance, and build dashboards and narratives from data.
Collaborate closely with Policy, Legal, and Corporate Affairs teams, especially within regulated or complex sectors.
Craft concise, on-brand messages under time pressure.
Lead agency/vendor management, manage budgets, and influence cross-functional teams.