Issues-Based Digital Campaigns Advisor

Houston • Washington, WA

20h • Hybrid

About The Position

This role involves leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement, particularly in B2B contexts. The successful candidate will translate complex, technical, or policy-heavy topics into clear, compelling brand narratives. Experience in DC political campaigns or public affairs, issue advocacy, or policy communications is highly valued. Expertise across modern digital platforms and advocacy tools is required, along with strong analytical skills for campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance. Experience in regulated sectors and exceptional storytelling/writing skills are essential. The role also requires demonstrated agency/vendor leadership, budget management, and cross-functional influence.

Requirements

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
• Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
• Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
• Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
• Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
• Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
• Demonstrated agency/vendor leadership, budget management, and cross-functional influence
• B.S. degree is required

Nice To Haves

• Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
• Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g., Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
• Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

Responsibilities

• Lead issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement.
• Translate complex, technical, or policy-heavy topics into clear, compelling brand narratives.
• Develop and execute strategies across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools.
• Implement audience strategy and segmentation, including ABM, stakeholder mapping, and intent-based targeting.
• Analyze campaign performance using advanced analytical skills, including campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance.
• Build dashboards and narratives from data.
• Collaborate closely with Policy, Legal, and Corporate Affairs teams.
• Craft concise, on-brand messages under time pressure.
• Lead agencies/vendors, manage budgets, and influence cross-functional teams.

Benefits

• Pension Plan
• Savings Plan with Company match
• Workplace Flexibility programs (e.g., Flex your Day, leaves of absence, part-time work)
• Comprehensive medical, dental, and vision plans
• Culture of Health programs and resources
• Employee Health Advisory Program (confidential professional counseling, mental health and resiliency tools)
• Disability Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree