IP Manager

POP MART Americas•Los Angeles, CA

2d•Onsite

About The Position

The IP (Associate) Manager supports the development and performance of POP MART’s owned IP portfolio by contributing to strategy, product direction, and market evaluation. This role is responsible for assessing IP performance, identifying opportunities for growth across categories and markets, and helping translate market signals into clear internal direction. In parallel, the role oversees inbound licensing execution, ensuring partners are well-managed and aligned with internal product and brand priorities. This position works closely with cross-functional teams and HQ to support decision-making across IP development, product, and category planning. The ideal candidate brings experience across IP, product, and licensing, along with a strong understanding of the retail landscape and a proactive, detail-oriented approach to execution. We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.

Requirements

3–5 years of experience in IP-driven businesses (entertainment, consumer products, licensing, or related fields)
Experience working with licensed IP, including exposure to product development, approvals, or partner collaboration
Demonstrated ability to evaluate IP and translate insight into strategic recommendations
Strong understanding of how IP translates into product, category expansion, and market performance
Strong understanding of the retail and consumer landscape, with the ability to translate insights into actionable direction
Experience interfacing with external partners or licensors in a professional setting
Strong ability to build credibility and presence with external partners, with sound judgment in representing the brand
Highly organized with strong attention to detail; able to manage multiple priorities in a fast-paced environment
Entrepreneurial and proactive mindset, with the ability to identify opportunities and follow through on execution
Strong communication skills, with the ability to present clear and structured thinking
Comfortable working across global teams and time zones

Nice To Haves

Franchise, brand, or IP strategy roles within character-driven or consumer product businesses
Consumer products or licensing roles within entertainment companies with exposure to product and brand execution
Cross-functional roles bridging IP development, product, and licensing

Responsibilities

Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets
Identify opportunities for growth, expansion, or repositioning based on market signals and product performance
Contribute to a more structured and disciplined approach to IP evaluation and decision-making
Develop clear, actionable recommendations to inform IP development and long-term strategy
Translate external exposure and market observation into recommendations for product direction and category expansion
Partner with internal teams and HQ to provide clear input on what is resonating in-market and why
Identify white space across product categories and consumer segments, and translate these into direction for IP and merchandise development
Leverage retail, consumer, and competitive insights to inform category focus and highlight areas of underdevelopment or emerging demand
Manage inbound licensing relationships across approvals, marketing coordination, and product alignment, ensuring consistent and timely execution
Support contract processes and ongoing partner management, maintaining alignment with internal priorities
Coordinate cross-functional efforts tied to licensed IP, including campaign execution and partner deliverables