INTERNET MANAGER

Northside Ford - Brasada Ford•San Antonio, TX
•$80,000 - $100,000•Onsite

About The Position

Ensures customer retention and profitability by guiding, training, and measuring the performance of sales staff in the areas of Automotive Internet and Phone sales.

Requirements

  • High School Diploma or equivalent
  • At least two years of Automotive Internet Management or Automotive Sales Management.
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
  • Ability to write routine reports and correspondence.
  • Ability to speak effectively before groups of customers or employees of organization.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Manufacturer Training
  • Valid Driver’s License

Responsibilities

  • Strives to reach goals and objectives for sales and gross for internet and phone sales on a monthly and annual basis.
  • Trains, motivates, counsels, and monitors the performance of Sales Consultants in the area of responding to and selling Internet and Phone Leads ensuring a high closing ratio for these leads.
  • Understands, keeps abreast of, and complies with federal, state, and local regulations that affect internet sales.
  • Consults with Sales Management to ensure proper staffing to respond to Internet and Phone Leads.
  • As offered, obtains customer lists from the manufacturer or lienholders. Downloads the information into the CRM and ensures those leads are being appropriately contacted.
  • Runs daily/weekly/monthly Internet and Phone Lead reports according to predetermined metrics and tracks results.
  • Records and listens to actual customer calls. Counsels and trains sales staff through reviewing recorded and live calls and outcomes.
  • Determines customers to contact based on marketing incentives and ownership data.
  • Assists individual Sales Consultants in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
  • Helps develop improvement plans.
  • Maintains an accurate log that reflects all internet sales activities in the dealership.
  • Ensures proper follow up of potential Internet and Phone leads by monitoring a prospecting and sales control system.
  • Maintains teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.
  • Conducts daily and weekly sales meetings.
  • Works with Sales Consultants and Sales Managers on programs that will increase gross and F&I penetration for Internet/Phone Sales.
  • Develops bonus programs along with the General Manager and other managers.
  • Helps Sales Consultants close deals when necessary.
  • Appraises trade-in vehicles as needed.
  • “Pencils” deals when necessary.
  • Supervises the communication with Internet customers and Phone prospects according to their preferred method of communication, whether by phone, by e-mail, or in person.
  • Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration and to close the transaction.
  • Supervises sales people to ensure that Internet Sales inquiries and Phone Leads are handled in a timely manner.
  • Maintains standards for the delivery of vehicles to customers.
  • Provides General Manager with accurate floor traffic control data on a daily basis.
  • Assists in processing Sales Consultant commission sheets.
  • Directs merchandising and advertising efforts for the internet sales in conjunction with the General Manager and the Digital Marketing Director.
  • Assists in the development of advertising campaigns and other promotions.
  • Attends managers meetings as requested.
  • Maintains professional appearance.
  • Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing and training employees; planning, assigning, and directing work; addressing complaints and resolving problems.
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