Internet Manager / Acquisition Manager

Amherst Automotive DBA Premier Toyota of Amherst•Amherst, OH

6d•Onsite

About The Position

We are seeking a high-energy, results-driven Internet & Acquisition Manager to lead our digital sales and vehicle acquisition strategies. In this dual-focused role, you will be responsible for maximizing online lead conversion, driving showroom traffic, working service conversions, and proactively sourcing pre-owned vehicle inventory through our CRM. The ideal candidate possesses a deep understanding of automotive CRM systems, digital marketing, and the process of evaluating, negotiating, and purchasing vehicles directly from the public.

Requirements

Minimum of 1 year of Automotive Sales Manager experience is strictly required.
Minimum of 2 years of automotive retail experience, with a proven track record in Internet Sales , BDC Management, or Vehicle Acquisition.
Proficiency in automotive CRM software (specifically CDK/eLead) and standard inventory valuation tools (vAuto, KBB ) is highly preferred.
Strong competence in Microsoft Office Suite.
Exceptional verbal and written communication skills with the ability to build immediate rapport with online clients and private sellers.
Extensive walking, climbing of stairs, driving vehicles, occasional lifting (<25 pounds)
Fast pace, multi-tasking.
Extensive personal interactions and communication.
Must be able to travel as required.

Nice To Haves

Problem resolution skills to realize excellence in all facets of the business.
Respectful embrace of digital retailing, technology utilization and customer service.
Verbal, written and digital communication skills are preferred.
Tenacity and persistence is essential.

Responsibilities

Actively identify, engage, and negotiate with service guests and prior guests in our CRM to purchase high-quality pre-owned inventory.
Manage the appraisal pipeline from digital valuation to physical inspection and acquisition close.
Implement standardized digital sales workflows.
Be accountable for strict key performance indicators (KPIs), including appointment set rates, show rates, and closing percentages.
Regularly inspect desktop and mobile website layouts for accuracy, checking that vehicle photos, pricing, specials, and descriptions are optimized for conversion.
Performance weekly mystery shopping of competitors to benchmark lead handling times, pricing strategies, and acquisition offers.
Partner directly with the New and Used Vehicle Sales Managers to align acquisition strategies with current inventory gaps and market demand.
Oversee the daily operations of incoming internet leads, ensuring 100% compliance with response time and quality playbooks.
Monitor communication across phone, email, text, and chat.