International SEO/AEO Manager

BetterHelp • San Jose, CA

2d • Remote

About The Position

BetterHelp is the world's largest online therapy service, dedicated to making mental health care accessible globally. We are seeking an experienced International SEO/AEO Manager to drive organic growth in our key international markets. This role is crucial for increasing qualified user acquisition through both traditional search and emerging AI-driven discovery surfaces. You will operate at the intersection of technical strategy, content, and editorial, focusing on Spanish, French, Dutch, and German markets. The ideal candidate will be fluent in traditional SEO and the evolving landscape of AI Overviews, LLMs, and other AI-driven search features, building strategies to enhance visibility and accuracy in these new environments. As a mental health company, BetterHelp prioritizes employee well-being and professional development, offering a supportive community and opportunities for significant impact.

Requirements

• 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO.
• Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces.
• Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content.
• Proven track record of driving organic growth in non-English markets.
• Deep technical SEO fluency.
• Experience managing editorial or content teams, ideally across time zones and languages.
• Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar).
• Strong analytical skills; comfortable using GSC, Ahrefs, LLM visibility tools, and Looker.

Nice To Haves

• Experience building AI content workflows with human-in-the-loop review at scale.
• Familiarity with how LLMs are trained and how that influences content discoverability and citation.
• Background in CMS internationalization (hreflang, locale routing, translation management systems).
• Understanding of E-E-A-T in regulated verticals.
• Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus.

Responsibilities

• Own international organic growth strategy across all priority markets, focusing on increasing organic user acquisition through traditional search and AI-driven discovery surfaces.
• Develop and execute AEO strategy, optimizing content for all search platforms with a focus on measurable outcomes in a rapidly evolving landscape.
• Monitor and analyze brand and content visibility across AI-powered search surfaces, developing strategies to improve presence and accuracy.
• Own the operational model for multilingual SEO/AEO content production, managing a distributed network of international freelancers and agency partners.
• Develop and manage AI-assisted, human-reviewed content workflows, establishing editorial quality frameworks and performance standards.
• Ensure high-quality execution and continuous optimization of content across markets.
• Drive technical SEO strategy with an international focus, including site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data.
• Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture.
• Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages.
• Partner with content creators and translators, leveraging AI tools responsibly to maintain accuracy, brand voice, and regulatory compliance while increasing output capacity.
• Define and report on KPIs related to organic traffic, rankings, AI citation share, and user growth by market.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company.
• Competitive compensation.
• Holistic perks program (including free therapy, employee wellness, and more).
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching contribution.
• The chance to build something that changes lives – and that people love.
• Any piece of hardware or software that will make you happy and productive.
• An awesome community of co-workers.
• Performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed