International Real Estate Manager

Planet Fitness•Field-Based - Eastern US Region, NH

33d•Onsite

About The Position

The International Real Estate Manager is a field-based, individual contributor role supporting the Sr. Director of International Real Estate in executing the brand’s global growth strategy. This is a hands-on position with 60–70% of time spent in market, working alongside international franchisees to drive quality site selection, validate market opportunities, and build the development pipeline. This role is the hands-on expert responsible for franchisee site visits, white space analysis, competitive canvassing, and current market insights. When not in market, the Manager is conducting data-driven market plan reviews, pipeline reporting, and cross-functional coordination to ensure international development milestones are met. This position operates with a high degree of independence and accountability to deliver results across multiple countries and time zones. The ideal candidate currently resides near a major international airport, has a valid passport, clean driving record, and the ability to travel domestically and internationally up to 70% of the time (including travel to the Hampton, NH and Boston, MA offices).

Requirements

Willing and able to travel up to 70% of the time, including nights and weekends
Currently resides near a major international airport
Valid passport and driver's license
Clean driving record
Bachelor’s degree in Real Estate, Finance, Business, or a related field; advanced degree or international business coursework a plus
5+ years of hands-on real estate site selection experience with a national or international franchise or retail developer, direct field work in multiple countries preferred
3+ years of experience within a Real Estate department, preferably with a QSR, fitness, or multi-unit retail brand operating across multiple international territories
Demonstrated track record of conducting site visits, market tours, and franchisee field work, not solely desk-based analysis
Experience working directly with international franchise operations strongly preferred
Strong international market analysis skills with hands-on experience in GIS/mapping tools, foot traffic platforms, and real estate analytics software
Solid understanding of cross-border real estate processes, international lease structures, and multi-currency financial modeling
Proven ability to conduct competitive analysis, white space modeling, and trade area impact assessments across diverse international markets
Demonstrated project management skills with the ability to independently manage multiple markets and workstreams simultaneously with minimal supervision
Proficient in Microsoft Office suite; experience with GIS/mapping and real estate data platforms (e.g., Esri, Placer.ai, CoStar, or equivalents) preferred
Multilingual ability is an asset; cultural competency and experience working across diverse international markets is essential
Self-starter with a high degree of independence, ownership mentality, and the drive to operate effectively across time zones without day-to-day direction
Comfortable making field-level site recommendations with confidence, balancing data with firsthand market observation
Excellent attention to detail, efficient, and organized with an ability to establish priorities and objectives
Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Creative, progressive, thought leadership with the ability to influence at all levels of the organization
Dedicated learner with a natural curiosity for consistent growth
Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
Cooperative team player with an upbeat, positive, “can-do” attitude!

Nice To Haves

advanced degree or international business coursework a plus
direct field work in multiple countries preferred
experience with GIS/mapping and real estate data platforms (e.g., Esri, Placer.ai, CoStar, or equivalents) preferred
Multilingual ability is an asset

Responsibilities

Spends most of the working time within international markets conducting site visits, trade area tours, and competitive canvassing alongside franchise development teams
Evaluates prospective sites firsthand, assessing physical trade area characteristics, visibility, access, co-tenancy, parking, and local foot traffic patterns that data alone cannot fully capture.
Leads franchisee site review meetings in market, providing real-time feedback, brand criteria guidance, and go/no-go recommendations with documented rationale for Sr. Dir. approval.
Conducts site walks and trade area assessments for mandatory relocations, renewals, and territory adjustments, presenting findings with clear recommendations.
Maintains a market visit calendar ensuring each active franchise territory receives regular in-person coverage aligned with ADA deadlines and development activity.
Builds and maintains on-the-ground relationships with local brokers, landlords, shopping center managers, and developers in each assigned territory to surface off-market opportunities.
Documents all field visits with structured reports including site photography, competitive observations, traffic counts, and site scoring against brand criteria, with a clear recommend, conditional, or pass decision for each site toured.
Coordinates with internal departments, operations, construction, marketing, legal, and finance, to align site selection decisions with overall international store development
Owns and regularly refreshes market development plans for all assigned international territories, incorporating updated demographic data, unit performance trends, competitive shifts, and franchisee expansion capacity.
Conducts recurring white space analysis (at minimum quarterly) as units open and the competitive landscape evolves, identifying net-new opportunities and flagging oversaturated or underperforming trade areas.
Presents updated market plans and white space findings to the Sr. Dir. on a regular cadence, translating data into clear, actionable development priorities.
Identifies cannibalization risks proactively as the pipeline advances, presenting trade area impact analyses before site approvals are finalized.
Partners directly with international franchisees, guiding them through the full site selection process from initial market entry through lease execution.
Aligns with the Manager of International Development to ensure field findings and site activity are consistently reflected in monthly pipeline reviews, tracking ADA milestones, projected opening timelines, and country-specific risks.
Participates in pipeline review meetings in a supporting capacity, contributing field insights when called upon
Validates and escalates to the Sr. Dir. all site recommendations, FA/ADA renewals, mandatory relocations, and territory realignment requests consistent with international RE guidelines.
Identifies franchisee groups at risk of missing development deadlines early and presents actionable resolution plans to the International Sr. Dir of RE.
Develops and manages external relationships with international brokers, landlords, developers, and other third-party partners; evaluates and filters incoming opportunities to ensure only qualified sites are passed along to franchisees
Ensures global real estate networks, REITs, brokerage communities, and landlords recognize the brand as a tenant-of-choice in target markets.
Supports international trade show and event participation (e.g., MAPIC, ICSC, and regional real estate events) by identifying relevant opportunities, coordinating attendance logistics, and representing the brand professionally in market.