About The Position

The International Admissions Social Media Assistant will manage and maintain the Office of International Admissions' Instagram account, developing and executing a content calendar. This role involves creating engaging photos, videos, Reels, and Stories that highlight various aspects of university life, academics, and the international student experience. The assistant will capture content at office events, coordinate with current international students for testimonials, and write on-brand captions. Responsibilities also include monitoring and responding to social media engagement, tracking insights, and staying current with social media trends. All content must align with Quinnipiac University branding and the Office of International Admissions' Code of Conduct. Other duties as assigned.

Requirements

  • Current Quinnipiac University student in good academic standing.
  • Comfortable filming, appearing on camera, and directing peers for content shoots.
  • Experience creating content for Instagram (Reels, Stories, and posts).
  • Strong written communication skills and an eye for storytelling.
  • Creative, organized, and self-motivated, with the ability to manage a content calendar independently.

Nice To Haves

  • Familiarity with editing tools such as CapCut, Canva, or iMovie.
  • Prior experience as, or close familiarity with, the international student experience is a plus.

Responsibilities

  • Manage and maintain the Office of International Admissions' Instagram account, including a consistent posting and content calendar.
  • Create, plan, film, edit, and publish engaging photos, videos, Reels, Stories, and other social media content.
  • Develop content that highlights academics, campus life, student organizations, residence life, athletics, support services, and the international student experience.
  • Capture content at office events such as information sessions, admitted student days, and orientation, working alongside the International Admissions team.
  • Coordinate with current international students to feature their stories, testimonials, and “day in the life” content.
  • Write engaging, on-brand captions that speak directly to prospective international students and families.
  • Feature updates from the Office of International Admissions, such as upcoming virtual sessions, opportunities to meet an admissions counselor, and key dates and deadlines.
  • Monitor and respond to comments and direct messages in a warm, professional, and welcoming tone, escalating admissions-specific questions to professional staff as needed.
  • Track post and story engagement, and share insights with the team to help shape future content.
  • Stay current on social media trends and formats relevant to prospective international students.
  • Ensure all content aligns with Quinnipiac University branding, messaging, and the Office of International Admissions' Code of Conduct.
  • Other duties as assigned.
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