Internal Communications Specialist, Campaigns and Frontline Communications

Copeland•St Louis, MO

15d•Hybrid

About The Position

Copeland is seeking a strategically minded Internal Communications Specialist focused on Campaigns and Frontline Communications. This role ensures that corporate and global campaigns resonate with colleagues at all levels. The specialist will design channel strategies tailored for office-based as well as frontline colleagues and foster engagement through recognition and culture-building initiatives. As the Internal Communications Specialist, you will focus on:

Requirements

Bachelor’s degree in communications, journalism, or related field (or equivalent experience)
3-5 years in global communications or change management roles
Demonstrated passion for communications, with a strong commitment to crafting clear, engaging, and impactful messaging that supports organizational goals
Expertise in channel governance and editorial planning
Strong stakeholder management skills

Nice To Haves

Experience with enterprise social platforms and analytics tools
Familiarity with M&A communications and global integration strategies

Responsibilities

Global Internal Channel Strategy
Oversee governance and optimization of internal communication platforms (intranet, newsletters, enterprise social tools)
Develop and maintain channel usage guidelines to ensure consistency and accessibility
Analyze engagement metrics and implement improvements to enhance reach and clarity
Collaborate with IT and HR to integrate new tools and technologies for global communication
Editorial Planning & Content Governance
Create and manage a global editorial calendar that aligns corporate priorities with local relevance
Coordinate with regional stakeholders to source and adapt content for diverse audiences
Enforce brand voice, tone, and compliance standards across all communications
Conduct periodic content audits to ensure quality and alignment with strategic objectives
Transformation & Change Communications
Partner with change management teams to develop communication strategies for major organizational initiatives
Craft empathetic, action-oriented messaging that guides employees through transitions
Develop toolkits and FAQs to support leaders in communicating change effectively
Monitor readiness and sentiment through surveys and feedback channels
Integration & Alignment Messaging
Design campaigns that foster cultural and operational integration across regions and business units
Use storytelling and localized messaging to build trust and shared identity
Facilitate cross-functional collaboration through communication initiatives
Measure success through engagement surveys and participation in integration activities