Intern - Product Marketing

Rakuten • San Mateo, CA

1d

About The Position

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. Rakuten Rewards Rakuten is a leading rewards platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, beauty and wellness, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com. The Intern Experience: At Rakuten, we pride ourselves on giving interns a genuine, immersive experience that has a direct impact on company objectives. You will do meaningful work, and with us, you'll be a true member of the team. We are also invested in your growth as an individual and professional. That's why you can expect curated events such as professional development workshops, interactions with Rakuten leadership, and relationship building opportunities with other interns and professionals at the company. You can visit our company website and our Muse profile , to learn more about Rakuten's culture and values, as well as hear from previous interns. In this role, you’ll be responsible for working across teams including Product, Brand & Social Media, Design, Growth Marketing, UX Research and Consumer Insights, and more to bring your vision for helping Rakuten Rewards’ members truly get the most out of their Rewards experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our members while driving business growth.

Requirements

• Proficient in creating compelling and clear presentations in Google Slides to influence strategy.
• Ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization
• Understanding of data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
• MBA Degree in progress

Nice To Haves

• Ideally someone with 4-5 years of professional experience, preferably in B2C product marketing in a corporate or startup environment with a direct-to-consumer app-based product

Responsibilities

• Become the expert on our product. Conduct audits of key features and product experiences to identify strengths, gaps, and points of friction for the user. Clearly map the user journey and overlay it with strategic insights like engagement rates, drop-off, conversion, etc.
• Are customer-obsessed. You’ll become a company expert on consumer needs, motivations, and drivers of sign-up, first time purchase with Rakuten Rewards, and repeated engagement.
• Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning.
• Think creatively and simplify the complex. Whether you’re working with cross-functional marketing channel teams or diving into data and insights to articulate the user problems they didn’t even know they had, you’re a master of getting to the root of what makes a product awesome and how to convince users to care in simple, creative ways.
• Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of our marketing efforts.
• Are resourceful and action-oriented. You’re comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen.
• Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long-term growth.

What This Job Offers

• Career Level: Intern