Intern - Digital Marketing (Web Experimentation)
About The Position
Kensington Tours is seeking motivated interns to join our growing Digital team. These roles offer hands-on experience in two distinct disciplines — web experimentation and performance marketing — within a fast-paced, data-driven environment. This is a hands-on internship at the center of a high-performing growth team responsible for driving leads, revenue, and customer engagement across multiple luxury travel product lines. Web Experimentation Intern Reporting into the CX Optimization & Experimentation team, this intern will support the day-to-day execution of A/B testing and conversion optimization initiatives across kensingtontours.com. You will work across performance marketing, SEO, customer experience, user experience, experimentation, and reporting, gaining exposure to how a modern growth engine operates inside a data-driven organization. This role is ideal for someone who wants to build a career in marketing, digital strategy, analytics, CX, UX, or growth.
Requirements
- Currently pursuing a degree in Marketing, Business, Statistics, Psychology, or a related field.
- Curiosity about user behavior, conversion optimization, and digital analytics.
- Comfort with data — ability to read basic reports, spot trends, and ask good questions.
Responsibilities
- Support SEO initiatives including content research, keyword analysis, and page performance tracking for content briefs
- Help create content briefs for Writers on Editorial Articles and manage processes from research through to publication
- Help audit website content and flag optimization opportunities
- Assist with landing page and content performance analysis
- Help review website journeys and identify friction points in the customer experience
- Support analysis of user behavior data to understand how visitors interact with key pages
- Assist in documenting UX improvement opportunities and test ideas
- Contribute to improving clarity, navigation, and content effectiveness across the website
- Help document A/B tests and track experiment results
- Support analysis of website performance and conversion trends
- Assist with building business cases for new test ideas
- Help prepare weekly and monthly dashboards and summaries for leadership
- Pull and organize data from multiple sources such as marketing platforms and analytics tools
- Translate data into clear, simple insights
- Support cross-functional marketing and digital projects
- Help with presentation development and internal documentation
- Contribute research and insights for strategic initiatives
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
